MAM
Videocon’s “Ek Mein Char Ka Dhamaka” promotion
MUMBAI: FMCG major Videocon has launched its festival promotion Diwali Phataka- Ek Mein Char Ka Dhamaka. The four stroke offer gives customers gifts, exchange offer, extended warranty.
The first dhamaka entitles the customer to two scratches. On the first scratch the customer stands to win attractive prizes- from upto 5 kgs of gold, 0.8 ton AC, a projection TV and other exciting prizes. The second scratch gives up to 50 per cent off on the next purchase. The other three dhamakas include attractive exchange prices, extended warranty and zero percent finance. Accompanying the Bazoomba range of 29” televisions is the special exchange offer where a DVD player is also free.
An official release informs that an extensive marketing and advertising campaign is supporting the same. Videocon has upped its advertisement budget from Rs 800 million to Rs 1.4 billion this year from the Khel Ke Dekho to the recently conducted Bada Hai Toh Behtar Hai campaign, the company has carried out some very unique promotions throughout the year.
This festival season, the company has targeted sales of Rs 3.25 billion. In colour televisions, Videocon is targeting a sale of 200,000 units this festive season. It expects to grow at the rate of 25 per cent in colour televisions and in refrigerators by 20 per cent adds the release.
Videocon’s GM sales home appliances Pawan Kalra added, “For us at Videocon, good schemes are the trend. Diwali Phataka – Ek Mein Char Ka Dhamaka is another such promotion that offers the very best to customers. This festival season, we are expecting to sell 80,000 units in refrigerators and 40,000 units in washing machines.”
Recently the group signed on the Indian Cricket phenomena in a big way. In a consortium with Pepsi and TVS Motors, to sponsor the matches, Videocon has pulled out a major victory as there was intense competition for the deal. With the ACC tie up, Videocon is also sponsoring three International cricket tournaments featuring India, Pakistan and Sri Lanka.
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
