Brands
Videocon d2h launches three new packs focusing on Star Sports
MUMBAI: Videocon d2h has launched three new subscription packages in the mid level price segment targeted at sports lovers.
The three new packs launched are: ‘Gold Maxi’ which is priced at Rs 260 per month and will consist of 328 channels and services including sports channels like Star Sports 2, Star Sports 3, Hindi general entertainment channels (GECs) like Star Plus, Colors, Zee TV, Sony etc, Hindi movies channel like Max, Zee Cinema etc, Hindi news channels including Aaj Tak, NDTV India, IBN 7, India TV and regional language channels comprising all Marathi, Bengali, Odia, Punjabi, Assamese and Gujarati channels and services.
The second pack launched is the ‘South Silver Maxi’ which will cost Rs 205 per month. The pack consists of 308 channels and services which includes sports channels like Star Sports 2, Star Sports 3 and all Tamil, Telugu, Malayalam, Kannada language channels. The third is the ‘South Gold Maxi’ at Rs 270 per month. The pack comprises 364 channels and services includin sports channels like Star Sports 2, Star Sports 3, all Tamil, Telugu, Malayalam and Kannada channels and popular Hindi GECs.
“We have always been focused on offering customer centric packages and entertainment solutions. These new packs have been designed keeping in mind the requirements of consumers and his preferences of channels like Star Sports 2 and Star Sports 3. Consumers will now have more choice than ever before,” said Videocon director Saurabh Dhoot.
Videocon d2h CEO Anil Khera added, “We have launched three new packs, giving our consumer the convenience of choosing the packs as per his requirements. As sports is a religion in India, we have included two major sports channels Star Sports 2, Star Sports 3 in these new subscription packs at affordable prices.”
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
