MAM
Victorinox India welcomes the IDCA team to their Gute Reise store in Aerocity, New Delhi
Mumbai: Victorinox, maker of the original Swiss army knife, welcomed the India Deaf Cricket Association Team to their Gute Reise Store in the national capital to wish them luck before they proceeded to Sharjah for the World Cup 2024.
A tour of the store included a stop at the history wall, where all the players were fascinated to discover the 140-year-old legacy of Victorinox, a fourth-generation family-run company. Fun and camaraderie presided over high tea, hearty laughter, and huge smiles.
Victorinox India chief marketing officer – brand & country head – watch Debraj Sengupta, presented the IDCA Team with personalized Swiss Army Knives to be prepared for any circumstance and outfitted the players with suitcases for their journey.
Present on the occasion at the store along with the team were:
- Victorinox India CMO Debraj Sengupta
- Victorinox India VP PR communication Priyanka Sippy
- IDCA president Sumit Jain
- IDCA patron Reena Jain Malhotra
- IDCA CEO & brand custodian Roma Balwani
- IDCA vice chairman Vineet Malhotra
- IDCA secretary Ajay Kumar
Victorinox India chief marketing officer – brand & country head – watch Debraj Sengupta said, “Victorinox is very honoured to welcome the IDCA Team to the Gute Reise Store at Worldmark, Aerocity, New Delhi. We hope our products empower them on their journey and we wish them the absolute best for the World Cup!”
On the occasion, IDCA CEO & brand custodian Roma Balwani said, “IDCA India team is delighted to collaborate with Victorinox India as our support partner for the IDCA India team participating in the DICC T 20 World Cup 2024, UAE in Sharjah. The teams are very thankful for the opportunity to visit to their store at Worldmark, Aerocity. It was a special occasion as the leadership team felicitated our national team with their signature Swiss knife engraved with their names & also gifted all players suitcases which they will all carry during their travel to Sharjah.”
She added, “We hope to have a long-term collaboration with the brand, which will motivate our teams and help promote diversity and inclusion for disability sport specially cricket.”
The Indian Deaf Cricket team will participate in the Deaf International Cricket Council (DICC) T20 Champions Trophy 2024 to be held in Sharjah (UAE) from 6 to 12 March 2024. Teams from six countries — India, Australia, Bangladesh, Pakistan, South Africa and Sri Lanka — will compete at Vision Cricket Center, Sharjah, UAE to win the title of world champion.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
