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Vibaantta bags digital mandate for MEX Exhibitions
MUMBAI: Delhi based digital marketing agency Vibaantta has bagged the digital mandate for Mex Exhibitions.
The agency’s new mandate is to design the digital media strategies for The Office Expo 2016, Gift Expo and Stationery Expo (which are properties of Mex Exhibitions) with immediate effect. The mandate includes social media marketing, online reputation management, digital media planning and buying.
Speaking about the win, Vibaantta co founder Paras Sachdev said, “As India and China are some of the key markets along with other South Asian countries which Mex Exhibitions is looking forward to tap, we will be working and strategizing around the same keeping in mind different psychology, sentiments, demographics and other factors which vary in these countries. We are really looking forward to have a great association with Mex Exhibitions.”
Commenting on the association, Mex Exhibitions director Gaurav Juneja said, “We were looking for someone who can understand our services meticulously while communicating our message on various digital platforms. Vibaantta’s innovative approach along with strong digital media understanding swung the pitch in our minds.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
