Brands
Viacom18 welcomes Peppa Pig & George, largest party with Hamley’s
MUMBAI: Viacom18 Consumer Products, the consumer products arm of Viacom18, is all set to welcome the internationally acclaimed character of Peppa Pig and her brother George, to India this July. The show – Peppa Pig, started to air in India on Nick Jr. from December 2016 along with our fast growing video on demand platform Voot and rapidly gained a massive following among tiny tots and their parents in India; following which, Viacom18 is gearing up to enhance the viewer’s experience further by providing an exclusive meet and greet with their favourite characters across Hamley’s outlets in Delhi on 22 July, Chennai on 30 July and Mumbai on 5 August.
The mega launch of the characters will be hosted in association with none other than kid’s leading toy brand- Hamley’s. A never-seen-before ‘Peppa Pig Party’ will be organized and a meet and greet exclusively in Hamley’s stores across four cities. Kids will get to interact with Peppa Pig and George while participating in fun activities such as coloring contests, Peppa maze game, Peppa pong game, and an exciting magic show. An extensive marketing and communication plan has been activated to maximize the reach of the Peppa Pig characters.
Peppa is one of the most celebrated animated characters internationally. British pre-school animated series- Peppa Pig provides for healthy kid’s content like creative lessons and other elementary learnings for kids.
Viacom18 Consumer Products and Integrated Network head Saugato Bhowmik said, “We have previously launched iconic international characters like Dora-the explorer, Spongebob, Teenage Mutant Ninja Turtles, Peanuts and Charlie brown with a wide range of consumer products for kids along with our home-grown beloved characters Motu Patlu. With the launch of Peppa Pig Viacom18 Consumer Products truly establishes itself as the leader in bringing the world’s best licensing programs to India.”
Brands
Anupam Sengupta joins L&T LTM in senior leadership role – strategy & global business development
AI and media tech veteran to steer global business push in CME vertical
MUMBAI: Larsen and Toubro has brought on board seasoned media and technology executive Anupam Sengupta in a senior leadership role within its LTM division, tasking him with shaping strategy and global business development for its communications, media and technology vertical.
In his new role at L&T LTM, Sengupta will focus on driving consulting-led growth, sharpening global go-to-market strategies, and building deep-tech partnerships, with a particular emphasis on AI-led transformation.
Sengupta joins from Camb.ai, where he served as business head for SAARC and Southeast Asia. There, he played a key role in establishing the company’s regional presence, accelerating adoption of voice AI solutions and securing high-profile enterprise partnerships.
His career spans more than two decades across AI infrastructure, SaaS, consumer technology and media, with leadership roles at companies such as immerso.ai and Eros Innovation, where he worked at the intersection of streaming, gaming and enterprise AI applications.
Earlier, Sengupta spent over a decade at Sony Group, leading digital sales and partnerships across South Asia and managing large P&L portfolios. His experience also includes stints at WPP Group, Zee Group and Standard Chartered Bank, giving him a cross-sector view of both media and non-media ecosystems.
Known for building high-value partnerships and scaling new business lines, Sengupta has worked across global markets, handling enterprise SaaS sales, strategic alliances and large deal cycles, often in emerging technology environments.
His appointment comes as Larsen and Toubro sharpens its focus on digital and media technology services, an area seeing strong demand as AI, streaming and content platforms converge.
With Sengupta at the helm of strategy and global growth initiatives, the company appears set to deepen its play in the fast-evolving media tech landscape, where scale, speed and smart partnerships increasingly define success.
