MAM
Viacom18 set to bring Teenage Mutant Ninja Turtles franchise to India
MUMBAI: Viacom18 is all set to bring the iconic Teenage Mutant Ninja Turtles franchise to India on television and in stores. The broadcaster, in association with toy distributor Toy Triangle, will be launching a range of exclusive TMNT merchandise this summer.
Nick and Sonic started airing the old episodes of the show from 1980s last month as a run up to the launch of the fresh episodes. The television launch will be assisted and furthered by the launch of TMNT toys and merchandise.
Speaking about the launch, Viacom18 SVP consumer products Sandeep Dahiya said, “In India, L&M and broadcast is a two way street. The property is hugely popular with kids and parents alike today and so, we do not need to wait for the brand to register in the market. We have a strong L&M portfolio in the kids’ genre at Viacom18 and TMNT will further strengthen it.”
The range of toys is targeted at boys between the ages of 6 to 12 years and will include innovative action figures which will mark Nickelodeons India foray into the action toys category dedicated to the adventure loving young boys of today. This refreshed line of Teenage Mutant Ninja Turtles (TMNT) toy products is created by Playmates, the original master licensee for the property. The range will hit the stores on 1 May.
Dahiya adds, “We have an exclusive tie up with Hamleys for the first two weeks. So, starting 1 May , for two weeks, the range will be available only at Hamleys toy stores and from around 15 May, other stores also will have it.”
The range will be present in the key metros initially and will then aim at penetrating the top 25 to 30 cities of the country over the next three months. The action figures and toys are priced between Rs 699 and Rs 8999.
Adding a modern twist to the existing classic boy’s toys, the new Teenage Mutant Ninja Turtles figurines constitute the most articulated Turtles toys ever made; with each figure shown in an acute level of detail and complete with their own personalized Ninja weapon. Adding further play possibilities, the line will also include an array of villains, vehicles, play-sets and role play, enabling fans to fully immerse themselves in the world of the famous brave brotherhood of four.
The toys are designed with motion sensors built in to them so that they produce up to different sounds for different motions. Apart from this, the range also has innovative features like flexible movable parts.
“The highlight of this range is the Secret Sewer Lair play-set, which is a first in the Indian market. Also, Teenage Mutant Ninja Turtles will soon be present into other key categories – stationery, back-to-school, publishing and apparel, amongst others,” adds Dahiya.
The franchise is also set to be turned into a movie over the next couple of years. Michael Bay, who has movies like the Transformers series, Armageddon and Pain and Gain to his credit, has been approached to direct the movie.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
