Brands
Viacom18 promises to #OpenNewWorlds in new corporate film
MUMBAI: Viacom18 has launched a corporate brand film titled ‘Open New Worlds’. Conceptualised by Leo Burnett Orchard, the film commemorates the entertainment conglomerate’s completion of 10 years in India. The film will have an integrated reach and will be activated on touch points like outdoor, digital, in addition to the Viacom18 network.
The montage film portrays the impact Viacom18’s lines of business have had on Indians across geographies, different ages, backgrounds, platforms, cultures and interests through its properties on air, online, on ground, in shop and through cinema. The narrative of the film is held together by an inspiring rendition of the brand philosophy in the title track sung by singer Jubin Nautiyal.
Video Link: http://bit.ly/2hLk3l1
Viacom18 head of communications and CSR Sonia Huria says, “While deliberating on the singular theme that would best describe the corporate brand salience, the one thought that kept resurfacing throughout our varied businesses and brands was how Viacom18 has been encouraging everyday Indians to explore possibilities, push their own boundaries, embrace opportunities and challenge norms. This was the genesis of the brand promise of ‘Open New Worlds’.”
Leo Burnett Orchard executive creative director Amod Dani adds, “This project has been an interesting challenge right from the start. How do you introduce a decade-old media company, with immensely famous brands in its fold, that defines entertainment across genres, platforms and cultures, with a film that is more than just a corporate statement? The inspiring brand ethos that reflects the belief of the company helped us outline how each of Viacom18’s individual brands change lives of Indians every day. And how unlikely audiences connect with content, merchandise and derive inspiration and joy. Creating ‘Open New Worlds’ has been a highlight of our journey with the group, one that will live with us for a long time.”
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
