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Viacom18 hands Digi Osmosis digital mandate for Manto
MUMBAI: Viacom 18 Motion Pictures has partnered with Digi Osmosis for digital marketing of their upcoming movie ‘Manto’ starring Nawazuddin Siddiqui.
Manto was nominated in the recently concluded Cannes Film Festival in the Un Certain Regards category. The whole cast and crew went to attend the premiere at the festival.
The Digital Marketing kick started at the Cannes Film Festival wherein a day before the screening of the film, the teaser was launched on Facebook via a Live session with the media in India.
The teaser on digital has garnered more than 5 million views.
Viacom18 Motion Pictures marketing head Rudrarup Datta says, “For a content rich film like Manto, we wanted someone who has hands-on understanding of content and the digital marketing space and Digi Osmosis fit the bill. We had a great experience working with Digi Osmosis on ‘Toilet Ek Prem Katha’ which was one of last year’s most successful movie marketing campaigns on Digital.”
Digi Osmosis has worked on several known digital campaigns in the entertainment spectrum with movies like Padman, Kaabil, Dilwale and many more.
Digi Osmosis CEO Manish Kumar adds, “We are extremely happy to work on content rich movies like Manto as we get to explore a niche audience base that is always interested in unique and innovative content on digital platforms”
Manto is being screened at the ongoing Sydney Film Festival 2018 and will hit theatres in India later this year.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
