MAM
Vi partners with Gameloft for premium hyper-casual games
Mumbai: Vi, has partnered with globally renowned mobile video game developer, Gameloft, to offer a wide range of hyper casual games across genres such as action, adventure, sports, racing, and many others to Vi users via Vi Games on Vi App. Through this partnership, Vi customers can access Gameloft originals and other popular game titles such as Danger Dash, Block Breaker Unlimited, Ludi Bubbles, Asphalt Retro, and more at no additional cost.
Vi customers can easily explore this gaming bonanza by navigating through Vi Games section on the Vi App and diving into the Fun Games section. The Gameloft options on Vi Games have a fresh and easy to use look and feel and come with state-of-the-art anti-fraud detection and security solution.
Vi’s partnership with Gameloft underscores its dedication to deliver immersive games, reaffirming its commitment to provide the best in category gaming options and experience to mobile gamers. The collaboration is one more significant step towards delivering an unparalleled gaming experience for Vi customers.
The current offering to subscribers is at no cost. Vi plans to launch a subscription-based service of Gameloft’s tournament-led service called Arena in the near future.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
