Ad Campaigns
Vertoz’s Happilo coupon campaign garners one lakh plus redemptions
Mumbai: Vertoz (NSE: VERTOZ), a leading AI-powered MadTech and CloudTech platform is thrilled to announce its successful collaboration with Happilo, a renowned brand in the health food industry, for an innovative coupon campaign on Zomato.
The campaign, which lasted for 12 days, saw remarkable engagement from consumers, with a total of 1,13,056 coupon scratches counted during the duration. Leveraging Zomato’s extensive reach and Vertoz’s expertise in the digital landscape, the campaign aimed to promote Happilo’s premium range of health foods and encourage customer interaction through exciting coupon offers.
“We are thrilled with the success of our coupon campaign in partnership with Vertoz on Zomato,” said Happilo founder Vikas D Nahar. “This initiative allowed us to connect with a large audience of health-conscious consumers and showcase the quality and variety of our products. We look forward to continuing our collaboration with Vertoz further to expand our reach and impact in the market.”
Commenting on the achievement, Vertoz founder & chairman Hiren Shah said, “We are delighted to have collaborated with Happilo for this campaign and are proud of the exceptional results achieved. This successful partnership highlights Vertoz’s commitment to delivering innovative and effective advertising solutions that drive tangible results for our clients.”
The coupon campaign on Zomato marks another milestone in Vertoz’s journey of delivering impactful digital solutions and fostering successful partnerships with leading brands across various industries.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
