Brands
Vertoz introduces two new business verticals to its portfolio
MUMBAI: Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals – ZKraft and PubNX. In addition, it also announced the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising platform – Ingenious Plex.
With Zkraft, Vertoz will offer marketers engaging marketing solutions by adding Augmented Reality (AR) and Virtual Reality (VR). It will also focus on providing 360-degree digital advertising solutions for brands and agencies, keeping ad-tech at its centre. It will enable advertisers to boost customer engagement by offering highly immersive real-time experiences.
PubNX, being the new publisher-centric arm for Vertoz, will look at providing advanced techniques like multi-format out-stream ad units and server-side header bidding, along with other solutions which will help publishers boost their revenues.
Vertoz is further strengthening the scope of its current offerings by introducing cutting-edge technologies like Artificial Intelligence (AI) and Machine Learning (ML) to enhance the performance of its programmatic platform.
Ashish Shah, Founder and CEO, Vertoz says, “We have always strived to better our technology offerings, to ensure the best experience and indeed great ROI to our customers. By bringing in innovative marketing mediums through the application of AR and VR, and the inclusion of advanced technologies like AI and ML, we are also opening new revenue streams.”
“It is important to stay relevant and remain aligned with the new technologies and the changing industry dynamics in the digital advertising space”, he adds.
The total advertising expenditure in India stood at INR 60,000 Crore, with digital estimated to be around 18% of the total ad spends. In addition, the global AR and VR markets are estimated to reach $27Bn in 2018 based on a growth rate of 91.4%.
Coupled with the phenomenal Y-o-Y growth of around 82% and its customer-centric approach, Vertoz has launched the new verticals to become an active partner in one of the fastest growing industries in India.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
