Digital Agencies
Verizon Digital expands global content delivery network
NEW DELHI: As internet users increasingly demand high-quality content at lightning-fast speeds, Verizon Digital Media Services is responding by adding direct local connectivity from its network to many of the world’s largest broadband providers.
The expansion streamlines delivery and distribution to ensure high-quality user experiences and seamlessly handle traffic spikes as connected devices, user bases and file sizes continue to grow.
Since its acquisition of EdgeCast Networks, a content delivery network, Verizon Digital Media Services has rapidly expanded the capacity of the Verizon EdgeCast CDN, adding more than 20 new points of presence, or POPs, in major cities around the world since January.
These cities include Warsaw, Stockholm, Milan, Vienna, Melbourne, Helsinki, Kaohsiung, Batam, Jakarta and Sao Paulo. The company also expanded its presence with additional POPs in many cities already served, including London, Madrid, Paris and Amsterdam.
These additions offer customers even greater connectivity and performance within these markets.
“The majority of our customers offer their services to a global audience. Our continued worldwide expansion means content is as close as possible to the end-user’s digital doorstep,” Verizon Digital Media Services chief marketing officer James Segil said.
He added, “Continuing to add points of presence to our network helps our customers deliver even their largest files quickly and efficiently no matter whether the viewer is watching video, shopping, gaming or sharing content.”
Each new POP is built securely on Verizon Digital Media Services’ latest generation of delivery servers, with pre-built dedicated space for rapid expansion. The POPs have multiple diverse connections into last-mile networks and are provisioned to support the full suite of Verizon EdgeCast services.
Located in one of the world’s busiest business gateways, Verizon Digital Media Services is now a part of a massive and diverse carrier-neutral Brazil, colocation site in Sao Paulo. Serving as one of the most important internet exchanges in the region, this Verizon-owned data center is in Sao Paulo’s high-tech corridor and has redundancy links across both the Pacific and Atlantic Oceans.
“Brazil is one of the biggest markets in the world and our customers have let us know how important that market is to them,” said Segil. “This new, full-scale POP in Sao Paulo is already outperforming the demand for lightning-fast response times.”
As demand grows from content providers and online consumers, Verizon Digital Media Services plans to add additional global POPs to meet that need, while the company continues to deliver Internet global traffic at top quality and at high speeds.
Verizon Digital Media Services provides blazing-fast and secure websites, the highest-quality video, and massive scale for exceptional multi-screen experiences — all while reducing costs. The end-to-end platform removes the complexities of connecting an increasingly mobile world and enabling businesses to securely leverage the cloud.
BENGALURU: For years, creative teams have learned to live with ambiguity. Vague comments, last-minute changes, feedback that arrives without context, clarity, or conviction. It became part of the job – something teams worked around rather than getting it solved.
But as we head into 2026, that tolerance is wearing thin.
Creative work today moves faster, scales wider, and involves more stakeholders than before. Teams are producing more content across more formats, often with distributed collaborators and tighter timelines. In this environment, guesswork is no longer a harmless inconvenience. It’s a cost – to time, to budgets, and to creative mindspace.
The real problem isn’t feedback, it’s how it’s given
Most creative professionals you see today will tell you they’re not against feedback. In fact, they rely on it. Good feedback sharpens ideas, strengthens execution, and pushes work forward. The problem is ‘unclear’ feedback. When someone says “this doesn’t feel right” without context, they aren’t just revising – they’re basically decoding. They’re guessing what the problem might be, trying different directions, and burning time in the process. Multiply that by a few stakeholders and a few rounds, and suddenly days disappear.
In 2026, when teams are expected to deliver faster without compromising quality, interpretation is a luxury most can’t afford.
Scale has changed rverything
Creative projects used to be smaller and simpler. A designer, a manager, maybe one client contact. Feedback loops were short, even if they weren’t perfect.
Today, the same project might involve internal marketing teams, agencies, freelancers, brand reviewers, and regional teams. Everyone has a say. Everyone leaves comments. And often, those comments don’t agree. More people reviewing work means alignment matters more than ever. Clear feedback isn’t just about being nice to creative teams, it’s about keeping projects moving when complexity increases.
Guesswork quietly wears teams down
One of the less talked-about impacts of unclear feedback is what it does to people.
When feedback is vague or contradictory, creatives second-guess their decisions. They hesitate. They overwork. They keep extra time buffers “just in case.” Over time, confidence drops. Ownership fades. Work becomes safer, not stronger. Creative energy gets spent on managing uncertainty instead of pushing ideas forward. And in an industry already grappling with burnout, unclear feedback adds unnecessary mental load.
Actionable feedback is a shared skill
Clear feedback doesn’t mean controlling creative decisions or dictating every detail. It means being specific enough that someone knows what to do next.
Actionable feedback answers three basic questions:
What exactly needs attention?
Why does it matter?
What outcome are we aiming for?
This applies whether you’re reviewing a video frame, a design layout, or a copy draft. The clearer the feedback, the fewer follow-ups it creates. In 2026, teams that treat feedback as a skill and not an afterthought, will move faster with less friction.
Tools shape behaviour (whether we admit it or not)
The way feedback is delivered is often dictated by the tools teams use. Comments buried in long email threads, messages split across chat apps, or notes detached from the actual work all contribute to confusion.
When feedback lives outside the work, context often gets lost. When it’s disconnected from versions and timelines, decisions get questioned. When it’s scattered, accountability disappears. More teams are starting to realise that feedback problems aren’t just communication issues, they’re workflow issues. How work moves between people matters just as much as the work itself.
From Opinions To Alignment
One of the biggest shifts happening in creative teams is a move away from purely opinion-driven feedback. Instead of “I like this” or “I don’t,” teams are asking better questions:
● Does this meet the brief?
● Does this solve the problem?
● Does this align with the goal?
This change reduces unnecessary back-and-forth and helps feedback feel less personal and more productive. It also makes decisions easier to explain and defend. As creative work becomes more strategic, feedback has to support that shift.
2026 Is About Fewer Loops, Not Faster Loops
There’s a misconception that speed means moving through feedback cycles faster. In reality, the most creative teams aren’t just accelerating loops, they’re reducing them. Clear, actionable feedback upfront leads to fewer revisions later. Clear approval stages prevent last-minute surprises. Clear decisions stop work from circling endlessly.
In 2026, efficiency won’t come from working harder or longer. It will come from designing workflows that respect creative time and attention.
Ending guesswork is a mindset change
Ultimately, ending creative guesswork isn’t just about better tools or processes. It’s about mindset. It’s about recognising that clarity is an act of respect – for the work, for the people doing it, for the time invested and for the mindspace used. It’s about moving from “figure it out” to “here’s what we’re aiming for.”
Creative teams that embrace this shift will find themselves not only delivering faster, but also enjoying the process more. And in an industry built on imagination, that might be the most valuable outcome of all.
