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Veritas Reputation secures PR and IR mandate for Indian Overseas Bank
Mumbai: Veritas Reputation PR, a specialist reputation management consultancy, bagged the public relations as well as investor relations mandate for Indian Overseas Bank, following a competitive multi-consultancy pitch contested by top PR firms of India. Indian Overseas Bank is a Chennai-based nationalised bank that offers full-stack banking services.
As a part of the three-year partnership, Veritas Reputation PR will fortify Indian Overseas Bank’s positioning and broaden its audience outreach by employing comprehensive corporate communications and PR strategies. This will also include managing investor relations for the Bank, aimed at enhancing its image amongst the investors.
Speaking on the association, a top official spokesperson from Indian Overseas Bank, said, “Indian Overseas Bank with a strong history had to reinvent its brand positioning and audience outreach to meet requirements in today’s ever-changing business environment. We partnered with Veritas Reputation PR for their expertise, domain knowledge and media network across all states of India. We look forward to growing and strengthening our brand with their innovative new-age approach.”
The consultancy will take care of all facets of corporate reputation management, financial communications, national media outreach across print, electronic, and digital as well investor relations for the bank.
Veritas Reputation PR managing director Hemant Batra said, “We are honoured to partner with Indian Overseas Bank, which is one of the most esteemed public sector banks in India. This tie-up reflects IOB’s confidence in our team of domain experts and the consultancy’s deep understanding of the banking industry. We are excited to work with this prestigious financial institution, as we enhance its brand positioning and audience outreach through integrated strategic communications.”
Veritas Reputation PR running in its seventh successful business year, has a strong team of BFSI public relations specialists catering to clients across all segments and sub-segments of the financial sector. Clients include banking & lending institutions, insurance companies, mutual fund & wealth managers, private equity, non-banking financial companies (NBFC), and new-age fintechs.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
