MAM
Veritas Reputation bags PR mandate of Cygnet Infotech
Mumbai: Veritas Reputation PR on Tuesday secured the mandate to handle all public relations activities of Cygnet Infotech. The mandate will cover strategic counsel, planning, media relations, issues & crisis management, PR advocacy and integrated campaign development across major metros in India on both online as well as traditional media platforms.
A leading technology company Cygnet Infotech works with global clients including Fortune 500 corporations, medium-sized businesses, fast-paced start-ups as well as government institutions. It is a certified ‘Great Place To Work’, with over a thousand employees and multiple offices across India, the middle east, Europe and the US. On the other hand, Veritas Reputation brings experience in managing strategic communications and brand reputation for industry leaders across diverse sectors with corporate, fintech, banking, financial services, and insurance (BFSI) and start-up sectors as their forte.
Commenting on the tie-up, Cygnet Infotech CMO Dhaivat Mehta said, “Cygnet Infotech aims to contribute towards building a connected and smart ecosystem that equips businesses with critical data-driven insights which drive their growth. This requires us to communicate with our diverse stakeholders in a continuous and effective manner. Veritas Reputation’s expertise in strategic communication, their extensive network, as well as their partnership-based approach, make us confident of achieving our aim.”
Cygnet Infotech has teams across multiple regions, and its offerings include tax technology solutions across the globe, fintech offerings and products across e-signing, robotic process automation (RPA), test automation, as well as digital engineering services. Aligned with its vision of providing technology-enabled business solutions, Cygnet Infotech delivers end-to-end solutions for clients’ most pressing business needs.
Veritas Reputation PR managing director Hemant Batra said, “Cygnet Infotech’s cutting-edge technology provides the most advanced solutions to businesses and helps them achieve their targeted growth. Their tax technology and fintech offerings have already shown significant traction in the Indian market. Our team’s extensive experience in managing strategic communications in the technology, BFSI and fintech sectors will assist Cygnet Infotech in ensuring that its core business value reaches every stakeholder. We are delighted to have them onboard and are committed to reinforcing Cygnet Infotech’s brand reputation and enhancing stakeholders’ sentiments.”
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
