MAM
Venu Gopal is head of buying at Infiniti Retail
MUMBAI: Tata group firm Infiniti Retail has appointed Venu Gopal as the Head of Buying.
He will replace Rahul Tayal, who stepped down as the chief of buying with effect from June 15, 2016 to relocate to Delhi in order to stay closer to his family and pursue new opportunities.
“Venu is a seasoned retail professional with over 2 decades of experience. He has handled pretty much every category Croma deals in and is a familiar name in every partner organization we do business with. Venu is Infiniti’s 1st employee and his accession is a strong testimony of our commitment to promoting talent from within the organization,” said Infiniti Retail Limited CEO Avijit Mitra.
An economics graduate with a PGDM in Retail, Venu Gopal is an industry veteran with 21 years of experience in Sourcing, Merchandising, Planning, Operations, Sales & Marketing in Electronic Mega Stores, Hyper Markets & Life Style Department Stores.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
