MAM
Velocit Eazy rolls out ad campaign created by DDB Health & Lifestyle
MUMBAI: Velocit, the home pregnancy detection kit from Dr.Reddys, has launched a new television campaign that has been created by DDB Health & lifestyle.
According to the agency the challenge was to position the brand as one of the most accurate pregnancy testing brand.
Velocit was a brand that had made its mark as the most recommended pregnancy kit by the doctors faced the toughest of challenges in terms of matching price cuts, huge competitive advertising spends and high retailer discounts. While the brand scored relatively well in some states, competition thwarted its growth in most markets. Unable to sustain the war of prices and dealer margins, the only way out for the brand was to launch an improved variant that promised a new convenient way of pregnancy testing. Velocit Eazy aims to make pregnancy testing really easy by offering mid-stream testing, 99 per cent accuracy and results in just three minutes, the statement said.
The TVC created shows that the woman tests and gives her husband the good news while putting the phone on hold thereby depicting quick and easy results.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
