Ad Campaigns
Veet showcases ultimate fashion hacks in its new festive campaign #IconicVeetHacks
Mumbai: Veet, the world leader in depilatory products, has launched #IconicVeetHacks, a campaign inspired by the multiple facets of festivities in India, that encourages Indian women to get festive ready by repurposing the existing elements from their wardrobe using ‘Hacks’. The brand has roped in fifteen national and regional influencers including – Deeksha Khurana, Pooja Mundhra, Nikki Mehra, Ashi Khanna and Sukhmani Gambhir, among others. Through engaging content and their wide appeal, the influencers will inspire the larger audiences to get creative in a way that enables them to use existing pieces in their wardrobe for a unique festive ready look.
Whether it is the fervour of Durga Pujo, the playfulness of dandiya dance during Navratri, the respite and merriment that come with the Moonrise during Karwah Chauth or the grandeur of sparkling lights on Diwali leading up to the soulful wedding season, Indian women love to immerse in the festive spirit and prepare to dazzle, looking their absolute best. Waiting in line for a waxing appointment at the salon during festivals is troublesome and in times like these, women trust Veet as the perfect at-home hair removal solution. For years, Veet has been providing them with smooth, glowing and moisturised skin, and long-lasting results that can easily take one through the festive months.
Reckitt spokesperson said, “#IconicVeetHacks aims to drive greater engagement and awareness around last-minute readiness that Veet offers, especially during the spree of festivals where hair removal can affect important wardrobe decisions for women. The festive season witnesses a spike in the hair depilation trends and, in the chaos, and merriment, often gets overlooked. Veet has been women’s preferred choice for superior, effective and easy to use hair depilation solutions at home. Through the campaign, Veet brings the focus back on the optimal, economical, and hassle-free hair depilation experience it provides, bringing in elements of enjoying festivals with unique outfits that are repurposed.”
A major part of preparing for festivals is gathering clothes, jewellery, makeup, and accessories that build the perfect festive outfit. Repurposing fashion adds verve to the festive season. Waiting in line for a waxing appointment at the salon during festivals is troublesome and in times like these, women trust Veet’s unmatched efficiency. Inspired by the multiple facets of festivities in India, #IconicVeetHacks encourages them to experiment with their looks without having to invest in new outfits for every occasion.
Through consumer activations and influencer collaboration, the campaign aims to add a touch of excitement to the upcoming festive and wedding season, reaching consumers who are looking to get through on a budget with no hassle. The campaign also reiterates the quick, effective and budget friendly hair depilation options available with Veet – Veet Ready to Use Wax Strips and Veet Hair Removal Creams.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
