Ad Campaigns
Vedanta Sesa Goa’s campaign to inspire forward momentum for equity & inclusivity
Mumbai: Vedanta Sesa Goa reaffirmed its commitment to fostering women achievers and honouring their exceptional contributions to society by launching an inspiring campaign titled #IronLadiesIndia’24. In line with the company’s unwavering dedication to women’s empowerment, this campaign aims to pay tribute to the ‘Iron Will’ of women within the organization & beyond.
Building upon the success of the previous Fulcrum Awards winning #IronLadiesindia campaign, the #IronLadiesIndia24 campaign was unveiled on ‘International Day of Women & Girls in Science’ and will conclude on ‘International Women’s Day’ in March. This initiative seeks to spotlight the monumental impact of women’s contribution in various spheres of life and who have become an inspiration for others by pushing the envelope further, thereby instilling confidence in women everywhere.
Spanning all Sesa Goa locations in India & overseas, the #IronLadiesIndia’24 campaign will feature a series of digital and on-ground initiatives celebrating women’s unparalleled strength, courage, and achievements. These initiatives include the felicitation of women achievers within the organization and the broader community. Furthermore, to encourage women to take up leadership roles, an introductory #WomenInTheBoardRoom initiative will also be rolled out through a robust screening process at every respective unit in addition to many other activities across the company and communities, aimed at saluting the ‘Iron Will’ of women & celebrating their outstanding achievements.
Expressing his sentiments on the occasion, Sesa Goa CEO Navin Jaju stated “At Vedanta Sesa Goa, our dedication to nurturing an environment, conducive to the growth and success of women runs deep. With the launch of our #IronLadiesIndia’24 campaign, we proudly honour the indomitable ‘Iron Will’ of women, both within our organization and beyond. Through a myriad of ongoing initiatives that are exclusively designed for women that have served as a source of livelihood for women & have enhanced literacy levels amongst them, Vedanta Sesa Goa has time & again upheld its commitment towards being the wind beneath their wings.”
Through remarkable initiatives exclusively designed for women such as the launch of Project ‘Jivika’ involving the establishment of tailoring centres for women, aiding women-run Self-Help Groups to earn their livelihoods, launch of ITI Computer courses to foster digital literacy amongst women, various sports initiatives such as the establishment of the Girls Football Centre in Bicholim & Amona, Vedanta Women’s League, Sesa Football Academy’s (SFA) debut senior Women’s Football Team, SFA Women players in National Games, supporting women farmers and women in mining & security amongst many other initiatives, Vedanta Sesa Goa has consistently provided a robust platform for women to enhance their skills and empower themselves and contributed to their personal & economic growth and societal advancement at large.
Vedanta Sesa Goa chief corporate communications officer Sandhya Malik stated, “We are delighted to launch the #IronLadiesIndia’24 campaign which salutes the ‘Iron Will’ of women & is a celebration of their remarkable resilience & strength. It is about recognizing the countless barriers that they have circumvented, the glass ceilings they have shattered, and the invaluable impact they have made in every sphere of life. Through this campaign, we aim to inspire a new generation of women leaders, innovators, and changemakers who are unafraid to challenge the status quo.”
Recently, Vedanta has introduced initiatives focused on enhancing the mental and physical well-being of women employees, including the provision of a 12-month long sabbatical leave for post-birth support while ensuring job security and a ‘No Questions Asked’ Work-From-Home facility for women once a month.
Through #IronLadiesIndia’24, Vedanta Sesa Goa extends an invitation to everyone to join hands in celebrating and saluting the ‘Iron Will of Women’ who continue to inspire and empower countless other women.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
