Brands
Vedanta elevates two industry veterans to drive sustainable growth
MUMBAI: Vedanta is all set to drive the next phase of sustainable growth in the Iron & Steel sector with the strategic elevation of two industry veterans. Vedanta Iron and Ferro Alloys Business CEO Sauvick Mazumdar has been appointed as CEO of Vedanta’s Iron and Steel Sector, while Vedanta – value added business director NL Vhatte will take up the role of CEO- ESL Steel.
Mazumdar has been associated with the group for almost 25 years and has diversified experience in the iron & steel sector including mining, exploration, logistics, iron making and business development. He was appointed as the CEO of the Sesa Goa Iron Ore Business in 2019. Post the acquisition of FACOR, Mazumdar has been also leading the Iron & Ferro Alloys Business of Vedanta.
Vhatte, who has rich diversified experience of close to three decades in pig iron, metallurgical coke, steel making and waste heat recovery power plants will now Head ESL Steel, which was acquired by Vedanta to diversify into the steel industry in 2018.
Vedanta Group CEO Sunil Duggal said: “I congratulate Sauvick Mazumdar and NL Vhatte for this much-deserved elevation. With their rich and diversified experience, I am sure that we will take our iron & steel business to greater heights with strong emphasis on safety, environment and sustainable growth.”
A mining engineer from NIT- Surathkal, Sauvick Mazumdar has had a successful track record of driving the growth of Vedanta’s Iron ore business through best-in-class techniques, innovation, state-of-the art environment friendly technologies, implementation of robust Safety systems and automation.
An electrical engineer with MBA in finance, Vhatte has a successful track record of driving the growth of Vedanta’s value added business (VAB) from 0.3 to one million Tone as the largest merchant pig iron producer with lowest cost.
With the ongoing expansion of steel capacity at ESL Steel to 3.5 MT, Vhatte will play a critical role in creating a futuristic, world-class and motivated organisation with a focus on HSE and sustainability excellence, people development, governance, advocacy, technology and digitization to bring large-scale performance transformation for the group.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
