Brands
Vaseline India launches Hershey’s Kisses Lip Tin and Body Crème range
Mumbai: Vaseline India, a renowned name in the world of skincare, is proud to announce the introduction of two innovative and indulgent product ranges poised to revolutionize the way we care for our skin and lips. Introducing Vaseline x Hershey’s Kisses Lip Tin, a delightful collaboration that combines the best in lip care with the iconic sweetness of Hershey’s Kisses and the Vaseline Body Crème range, designed to pamper the skin with deep nourishment and luxurious hydration. With these two exciting additions, Vaseline reaffirms its commitment to delivering superior skincare solutions that enhance the daily self-care routines of millions of consumers.
The Vaseline x Hershey’s Kisses Lip Tin is a unique collaboration that marks a momentous occasion as Vaseline’s first-ever partnership with a chocolate brand in India. Vaseline, with its legacy of providing trusted skincare solutions, stands as a symbol of care and protection for your skin. On the other hand, Hershey’s Kisses has a legacy of bringing joy and sweetness. The coming together of these two trusted names symbolises a union of care and indulgence, where skincare meets the delightful world of confectionery. This limited-edition lip tin pampers your lips with a rich, chocolatey embrace, leaving them not just moisturised and silky smooth but also tantalizing your senses with the heavenly scent of chocolate.
The all-new Vaseline Body Crème range is crafted with a blend of high-performance ingredients, this range comprises a body butter, gel crème and deeply moisturizing body crème. All three products are meticulously designed to transform your skin with their luxurious, velvety texture, giving it a treat it truly deserves.
Hindustan Unilever beauty & wellbeing India skin care head Harman Dhillon commented, “Vaseline x Hershey’s Kisses Lip Tin brings together the best of lip care and sweetness in a delightful package. It’s an exciting launch for us as we’re confident this will hit the sweet spot for our customers. The Vaseline Body Crème Range is an innovation that reflects our dedication to providing top-tier skincare solutions while catering to diverse needs. With this range, we aim to elevate daily skincare rituals to pamper and rejuvenate the skin. We hope it resonates with consumers seeking luxurious self-care options that deliver exceptional results.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
