MAM
Variety debuts in India with cover featuring Bollywood’s big four
MUMBAI: Variety has planted its flag in India, and it has done so with a flourish. The American entertainment bible has launched its Indian edition with a debut cover uniting Aamir Khan, Ajay Devgn, Akshay Kumar and Salman Khan — a first-of-its-kind assembly of four of Hindi cinema’s most bankable stars on a single magazine front.
The India launch, first announced in the final quarter of 2025, marks Variety’s formal entry into one of the world’s busiest film markets. The inaugural cover is already being talked up in publishing and film circles as a collector’s piece, signalling how seriously the title is taking India’s entertainment economy.
The franchise in India has been acquired by Thursday Tales Pvt. Ltd., which is positioning the magazine as a serious chronicler of the business of show business. The pitch is clear: less gossip, more game theory. Expect reporting on deal-making, market shifts, creative risks and the commercial mechanics behind the arc lights.
The launch issue blends domestic and global voices, tracking emerging trends, profiling rising talent and carrying deep-dive conversations with industry heavyweights and creative disruptors. The idea is to treat Indian entertainment not as spectacle alone but as industry, export and influence.
With the debut, Variety India is betting that the country is ready for sharper, business-first entertainment journalism backed by a global brand. In a market where cinema is religion and streaming is rewiring habits, the magazine wants to be both scorekeeper and storyteller.
The message from its first cover is unmistakable: India is no longer just a film factory for the world — it is a boardroom, a marketplace and a cultural power centre. And Variety intends to have a front-row seat.
Brands
Burda Media sells BurdaLuxury to Jaipur Capital in Southeast Asia push
Deal hands regional media portfolio to Singapore investor eyeing luxury growth
MUMBAI: Burda Media has agreed to sell its Southeast Asia-focused business, BurdaLuxury, to Jaipur Capital, marking a strategic shift for both companies as they double down on their respective growth priorities.
The deal will see Jaipur Capital acquire BurdaLuxury’s media operations across Thailand, India, Singapore, Malaysia and Hong Kong. The portfolio spans content marketing and media brands in travel, luxury and aviation, giving the investor a ready-made regional footprint and a sizeable audience base.
Jaipur Capital plans to build on this foundation to create a premium media network in Southeast Asia, blending high-end editorial with scalable digital platforms. As part of the transaction, all BurdaLuxury employees, including its management team, will move to the new owner, ensuring continuity as the business enters its next phase.
For Burda Media, the sale is part of a broader strategy to sharpen its focus on core European markets while scaling investments in digital-first opportunities. The company will, however, maintain its interest in the region through Burda Principal Investments, its global growth capital arm.
“This transaction reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury continues to thrive in Southeast Asia,” said Burda Media CEO Jan Wachtel, adding that Jaipur Capital recognises the strength of the brands and teams involved.
Jaipur Capital, meanwhile, is betting big on the region’s appetite for premium content. “This acquisition significantly strengthens our premium content ecosystem,” said Jaipur Capital director Vikas Johari. He highlighted the business’s strong digital tilt, with 46 per cent of revenues coming from online channels, alongside a diversified presence across five markets.
The numbers tell a compelling story. BurdaLuxury clocks 48 million annual page views and reaches more than 40 million followers on social media, with no single market contributing over a quarter of total revenues. Jaipur Capital now aims to expand these brands further into Indonesia, Vietnam and the Philippines, while also exploring opportunities in the Middle East, including the UAE and Saudi Arabia.
With this deal, Burda Media trims its global footprint to focus on depth over breadth, while Jaipur Capital steps onto a bigger stage in the premium content space. If execution matches ambition, this could be a defining chapter for luxury media in the region.
