Brands
Vanity Group goes green with Pack4Good pledge
MUMBAI: Talk about putting the planet on the guest list! Vanity Group, the global luxury hotel amenities brand, has checked into a new kind of partnership, one that swaps glitz for green. The company has joined Canopy’s Pack4Good initiative, committing to eliminate paper sourced from Ancient and Endangered Forests and champion forest-free, circular packaging.
The move marks another milestone in Vanity Group’s ongoing effort to redefine what luxury means in the modern age: elegant, ethical, and eco-conscious. From sleek amenity kits to hotel gift boxes, paper packaging plays a starring role in hospitality’s environmental footprint. By making the switch, the brand aims to help protect biodiversity hotspots while aligning with global sustainability standards.
“As a leader in luxury hotel cosmetics, we believe that true beauty protects both people and the planet,” said Vanity Group global head of quality, regulatory and ESG Belinda Shu. “Partnering with Canopy allows us to take tangible steps towards responsible sourcing and forest protection, one guest experience at a time.”
Through Pack4Good, Vanity Group joins a prestigious circle of more than 470 companies, including fashion icons, publishers, and personal care brands, all working to replace tree-based paper packaging with low-impact materials. These include recycled fibres and innovative “Next Generation” options like wheat straw, flax, and agricultural waste.
Canopy founder and executive director Nicole Rycroft, praised the collaboration, saying, “Vanity Group is setting a new bar for modern luxury, one that’s stylish, sustainable, and planet-aligned.”
Supplying premium products to over 10,000 hotels worldwide, Vanity Group is already known for its partnerships with Jo Loves, Hermès, Kevin Murphy, and Molton Brown, alongside its own brands such as Appelles, Biology, and Urban Skincare Co. Now, with this green pledge, the brand adds forest protection to its portfolio of sophistication. Because when it comes to luxury, Vanity Group is proving that conscious is the new chic.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
