MAM
Vandana Verma promoted as Arc Worldwide India COO by Publicis Communications
MUMBAI: Publicis Communications India has announced the promotion of Vandana Verma as Arc Worldwide India COO. She will continue to report to Publicis Communications South Asia CEO Saurabh Varma.
Verma holds over two decades of experience in experiential marketing and had joined Publicis Groupe in 2012 as its VP. She was handed the reins of Arc Worldwide India in 2017. Under her astute guidance, Arc Worldwide has grown to become one of the leading brand activation and experiential agencies in the country working with top notch clients such as Nerolac, Citibank, Nissan, Welspun, Shell, P&G, Fitbit, Hewlett Packard, IOC, Skoda SBI, UB Group, Hotstar, Odisha Government, Cisco, Godrej Security Solutions and Sandisk among others, within just two years.
Through the Publicis Groupe’s “Power of One” model, Arc Worldwide works closely with its creative, media, digital and PR agencies i.e. Leo Burnett Group, Publicis Worldwide, L&K Saatchi & Saatchi, Digitas, MSL, to deliver best-in-class experiential solutions that create shopper interactions with brands. These solutions are designed using tools, learnings and expertise from across the Groupe’s global network.
Publicis Communications South Asia CEO Saurabh Varma said, “Arc Worldwide has seen tremendous growth in the last two years in India. The agency, under Vandana’s leadership, has played a critical role in enabling and taking our ‘Power of One’ platform to greater heights. Arc Worldwide has provided its clients meaningful “Acts” merging data, technology, human insights and behaviours, to create incredible work. The next few years is going to be big for experiential marketing in India and I couldn’t have asked for a better leader than Vandana to take this head on.”
On her new role, Vandana said, “India has proved to be one of the biggest markets for Arc Worldwide across the globe. The shopper and experiential market in India is witnessing a shift from being looked at as an “activation” or “event” management category to a more robust solutions partner for brands. This is primarily because today, people want to have an immersive experience with products. For brands in turn it’s a great time to invest more in experiential marketing because of the different tools, technology and data points we use currently to help them understand their consumers a lot more in detail. I’m looking forward to exploring more innovative ways to really use this market to its full potential and continue to deliver on best-in-class solutions for our brand.”
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
