MAM
Value 360 ropes in Naina Bhalla as EVP to turbocharge growth ahead of IPO leap
MUMBAI: If PR had a power draft, Value 360 just landed a first-round pick.
Value 360 Communications, the reputation architects behind some of India’s boldest brand campaigns, just added serious firepower to its leadership squad. Naina Bhalla has joined the firm as executive vice president – growth & strategy, a high-stakes hire as the company sharpens its pencils for a planned IPO.
Announced on 14 April 2025, the move sees Bhalla helm the western India front from Mumbai, while also shaping the firm’s national growth blueprint. With 20 years of heavyweight experience at comms juggernauts like GCI Health, Weber Shandwick, Madison PR, and Burson, she has driven campaigns for brands like Pfizer, GSK, PUMA, Marriott, Colgate, and more.
“Welcoming a luminary of Naina’s calibre represents a bold, strategic move that will add to our expansion blueprint,” said V360 Group, group CEO & co-founder Kunal Kishore. “Her insight-driven strategies have redefined several campaigns, making her an invaluable addition to our leadership team.”
Bhalla will spearhead cross-regional growth, anchoring Mumbai ops while driving strategy across key markets. She will focus on analytics-driven, stakeholder-specific frameworks, delivering platform-led solutions with scalable impact.
“My leadership philosophy – centred on building scalable communications frameworks – is absolutely in sync with the firm’s proven approach,” Bhalla said. “I’m excited to work alongside our exceptional talent to build a team that champions innovation, fuels business growth and consistently upholds communication excellence.”
The move is part of Value 360’s run-up to its public listing. Alongside onboarding marquee clients such as Kia Motors, Digi Yatra, Skoda, Aston Martin, Tata Motors, Pernod Ricard, and Resmed, the firm is scaling its creative-tech ecosystem via group entities Popkorn and Clanconnect.
As IPO season heats up, Value 360 looks set to make headlines not just for its campaigns, but for how it builds a future-ready firm from the inside out.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
