MAM
Value 360 goes public with a plot twist
MUMBAI: Just before it hits the stock market, Value 360 Communications has dropped a blockbuster announcement. The 18-year-old PR and brand-building firm is joining forces with filmmaker and AI trailblazer Vivek Anchalia to launch a generative AI-powered creative studio — a bold move meant to future-proof its business as it eyes an IPO on the SME Exchange.
The upcoming studio blends the art of storytelling with the speed of generative tech, promising personalised, high-volume content for brands across platforms — and with a lot less fuss. It’s Value 360’s way of telling the market (and its future shareholders) that it’s not just keeping up with change, it’s helping write the next chapter.
Vivek Anchalia, the man behind India’s first AI-generated feature film Naisha and co-writer of Netflix’s Rajma Chawal, will lead the creative direction of the studio. Anchalia, who also helms the AI-first content company Amazing Indian Stories, called AI “a force multiplier for creativity” that can help brands scale content without killing the soul of storytelling.
“This new AI-powered creative studio reflects Value 360’s larger vision to not just participate, but actively lead the evolution of communications, marketing, and storytelling,” said Value 360 Communications Ltd group CEO & co-founder Kunal Kishore. “As we enter the public markets, we want to demonstrate to our investors, clients, and partners that our growth strategy is rooted in innovation, agility, and anticipating what modern brands will demand over the next decade.”
The studio will sit within Value 360’s growing ecosystem, complementing its PR, influencer, media, and digital services with on-demand, AI-generated creative muscle — perfect for brands racing against the content clock.
“AI is not a threat to creativity, it’s a force multiplier,” said Anchalia. “Together, we are building a model that enables brands to scale quality content like never before, while preserving creative integrity. This is the future of storytelling, and I’m excited to build this vision alongside Value 360.”
The announcement lands just weeks before Value 360 is expected to file its Draft Red Herring Prospectus, kicking off the countdown to its IPO. The company, now transitioning from a scrappy startup to a listed firm, is banking on innovation-led growth — and it’s betting big on AI to lead the charge.
Because if content is still king, AI might just be the new crown.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
