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Value 360 Communications to drive Xynteo’s public relations strategy
Mumbai: Value 360 Communications has been appointed by Xynteo, a purpose-driven advisory firm, to handle their public relations mandate. Under this collaboration, Value 360 Communications will work towards enhancing Xynteo’s media relations, daily visibility optimisation, strategic communication counsel and reputation management for the brand.
The decision to onboard Value 360 Communications follows an extensive review process. The agency’s ability to strategically drive brand messaging across the target demographic and its in-depth domain understanding were the key deciding factors.
Xynteo Sr partner Vipul Kumar said,“ Xynteo is excited to team up with Value 360 Communications. We operate at the intersection of positive impact and value creation to turn the most complex challenges into opportunities for Good Growth by transforming leaders, organisations, and the interconnected systems they are a part of, and we recognise the crucial importance of effective communication. I am confident that Value 360’s expertise will play a pivotal role in amplifying our message and reaching a wider audience. We believe in their strategic approach, attention to detail, and are eager to embark on a fruitful partnership ahead.”
Value 360 Communications founder and director Kunal Kishore said, “ It’s an honour to be selected as the communication partner for Xynteo. We are grateful to collaborate with organisations that are committed to creating a lasting positive impact for both people and the planet. We look forward to leveraging our strategic communication expertise to enhance Xynteo’s brand equity, solidifying their missions of planet-positive and inclusive growth.”
Founded in 2004, Xynteo is a purpose-driven advisory firm with offices in Oslo, London, Mumbai and Gurugram. To enable people and planet-positive growth, Xynteo collaborates with some of the largest organisations in the world. It offers a fresh perspective on how companies lead, collaborate, think, and behave. From embracing the opportunity of Net Zero and moving toward a circular economy to developing socially conscious products and restructuring an equitable stakeholder ecosystem, Xynteo provides a varied framework of solutions including services, coalitions and programmes.
Value 360 Communications’ recent entry into the Singapore market has firmly marked its expansion beyond the Indian market. Getting the Xynteo mandate is a major milestone that confirms its capacity to provide customers and stakeholders with best-in-class PR solutions.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
