Brands
Valentino Garavani, the couturier who ruled glamour, bows out at 93
ROME: Rome did not wake up quietly on Monday. Valentino Garavani, the man who made elegance a discipline and glamour a calling, has died at 93, drawing the final line under haute couture’s most gilded chapter. In an industry addicted to reinvention, Valentino never chased change. He commanded it, in silk, satin and an unmistakable shade of red.
Born in Voghera in 1932, Valentino trained in Paris under Jean Dessès and Guy Laroche before returning to Italy to launch his fashion house in Rome in 1960. It was a deliberate homecoming. Paris taught him technique, but Rome gave him mythology. What followed was not merely a label but a worldview, rooted in discipline, drama and unapologetic beauty.
The house took flight after Valentino met Giancarlo Giammetti, then an architecture student. Their partnership became one of fashion’s most durable alliances. Valentino shaped the dream. Giammetti built the machine. Together, they turned an atelier on Via Condotti into a global luxury empire synonymous with Italian refinement and jet-set excess.
Valentino’s visual language was defiantly romantic. While fashion flirted with grunge, minimalism and irony, he doubled down on craftsmanship, bows, embroidery and gowns engineered to command rooms. At the centre of it all was Rosso Valentino, a vivid, operatic red that became his signature and a permanent fixture on runways and red carpets.
Yet restraint was also part of his arsenal. His 1968 White Collection, entirely devoid of colour, announced his mastery just as loudly. It also caught the attention of Jacqueline Kennedy, who commissioned Valentino to dress her for her wedding to Aristotle Onassis. The moment sealed his place as couturier to power and poise.
Valentino dressed not trends but women who shaped eras. Elizabeth Taylor, Audrey Hepburn, Sophia Loren, Marella Agnelli and Princess Margaret wore his creations as armour. Later generations followed. Julia Roberts’ black-and-white Valentino gown at the 2001 Oscars became a red-carpet benchmark. Anne Hathaway, Jennifer Lopez, Lady Gaga and Zendaya turned to the house when impact mattered.
The business grew alongside the myth. Valentino SpA expanded into ready-to-wear, accessories, footwear and fragrances, becoming a global luxury name. The company was sold in 1998 and later passed to Mayhoola for Investments, but Valentino remained creatively dominant until his retirement.
His final couture show in Paris in 2008 was staged as theatre. Models emerged one after another in identical red gowns before Valentino took his last bow. It was not nostalgia. It was control.
The fashion world paid tribute. Gucci said on X: “We at Gucci are deeply sorry to hear of the passing of Valentino Garavani, a pioneering couturier and an icon of Italian fashion.” Donatella Versace called him “a true maestro who will forever be remembered for his art.” Cindy Crawford described him as a “master of his craft,” Gwyneth Paltrow said his passing felt like “the end of an era,” Italian Prime Minister Giorgia Meloni hailed him as “an undisputed master of style and elegance and eternal symbol of Italian haute couture,” and Maison Valentino posted: “His unique style and innate elegance will remain forever… His life was a beacon in the ceaseless pursuit of beauty, and guided by that same beauty, we will continue to honor his memory with our deepest devotion.” Ralph Lauren added: “We all knew him by his first name—Valentino, a romantic name he lived up to through the artfulness of the collections he designed and the passion for beauty that inspired him for so many decades… His memory will live on through the timeless beauty of the world he created.”
In an industry now driven by speed and spectacle, Valentino’s legacy feels almost subversive. He believed elegance could be permanent, beauty could be exacting and fashion could still aspire to grandeur.
The emperor has left the building. The red remains.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
