Brands
VAHDAM India launches spices with Michelin Star-awarded Chef Vikas Khanna
Mumbai: VAHDAM India, the global wellness brand leading in premium teas announced the launch of VAHDAM Spices, a new product category for the company with the mission to innovate the spices industry with world-renowned, Michelin Star-awarded chef, restaurateur, and host of MasterChef India, Vikas Khanna as the brand ambassador.
Khanna is a Michelin-starred chef, restaurateur, cookbook author, and TV personality. He has been awarded several accolades, including the prestigious James Beard Foundation Award. He has made it his mission to introduce the world to the diverse and vibrant flavours of Indian cuisine.
As the brand ambassador of VAHDAM India Spices, Khanna will play an essential role in promoting the brand’s commitment to authenticity and quality. His passion for Indian cuisine and his extensive knowledge of spices will help VAHDAM India’s Spices continue to bring the best of India to kitchens around the world.
“VAHDAM India has a reputation for bringing the best of India’s herbs and spices to the world and I’m incredibly excited to be working with them on the launch of VAHDAM Spices,” said Khanna. “The farmers in India take pride in the spices they grow, which elevates VAHDAM India’s spices and their taste above what’s currently available on the market. VAHDAM India’s Spices can help anyone take their cooking up a notch and it will bring more flavour into all of our lives.”
With VAHDAM Spices, the brand is introducing a collection of India’s finest spices, all sourced garden-fresh, packaged at VAHDAM India’s BRC Certified facility state-of-the-art facility in India & shipped directly to consumers. All of the spices are single-origin from states and regions known for high-quality products. Each batch of spices is tested for purity in accredited labs in Europe to ensure VAHDAM brings only the healing benefits of Indian spices. VAHDAM Spices have zero adulterants, pesticides, colours, or toxins. Because VAHDAM Spices are grown at top farms, sealed fresh at the source, and brought directly to consumers’ households, they achieve a higher product potency and nutritional value.
“We’re honoured to be working with Vikas Khanna, who has been leading charge of popularising modern Indian cuisine in the West and making us proud for several years now,” said VAHDAM India founder & CEO Bala Sarda.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
