MAM
Vadilal selects 12 children to feature on its calendar
AHMEDABAD: As a part of its consumer outreach program, ice-cream brand Vadilal has selected 12 children between five and 10 years of age to be featured on its 2012 calendar. Close to 20,000 such calendars will be produced.
“The kids to be featured in the calendar were chosen through an innovative campaign in which children‘s participation was encouraged by means of a public competition. Vadilal had launched the ‘Freeze the Moment‘ contest seeking submission of photographs that showed children enjoying their favourite ice cream,” Vadilal Industries MD Devanshu Gandhi said.
The contest kicked off in the last week of November 2011. Of the nearly 1000 entries received the brand shortlisted 12 to be featured on the calendar. Apart from the chance to be on the Vadilal 2012 calendar, the winners were also awarded a cash prize.
Vadilal Industris MD Rajesh Gandhi added, “The contest itself generated heart-warming response and excited discussion about the campaign. Indeed, on the very first day of the campaign, the company received hundreds of responses with parents showing keenness to have their children winning a place on the calendar.”
The calendar will be available at the Hapinezz outlets and retail centres.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
