MAM
UTV Action dons new look
MUMBAI: UTV Action, the action movie channel from UTV stable has adopted a new on-air look.
The refreshed logo and new tagline of the channel captures the true essence of Hollywood. It is in line with the brand philosophy that is the ultimate destination for the best of Hollywood Action movies, the channel said.
The look of the new UTV Action will have distinct elements catering to the action, horror and sci-fi genre with key properties like ‘Saturday Power Premiere‘, ‘Big Bang Movie‘ and others redesigned to give audiences the opportunity to consume the best of action in true Hollywood style.
UTV Action business head Sameer Ganapathy said, “With the brand new look, UTV Action takes a step forward in offering latest and premium Hollywood action content to its viewers. We are sure that the new look will redefine the viewing experience making it the ultimate destination for Hollywood action.”
The new on-air concept is dynamic involving fast-paced graphics that give an extra edge to the action packed channel. The refreshed packaging consists of pulsating promos, menus, astons, edits and more that is sure to keep viewers at the edge of their seats.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
