MAM
UTI Mutual Fund selects Resulticks to power omnichannel customer engagement initiatives
MUMBAI: Real-time omnichannel marketing solutions provider Resulticks announced that UTI Mutual Fund (UTI MF), one of India’s largest investment managers, has selected it as its partner to drive its outcome-driven strategy around omnichannel customer engagement.
With a pan-India presence and an extensive portfolio that addresses the diverse needs of investors, UTI MF aims to empower both its customer and agent ecosystems through a unified communication strategy. UTI MF selected Resulticks to service these objectives because of its proven record in improving operational efficiency and delivering top-line growth for businesses.
UTI Asset Management Company Ltd head of marketing Gaurav Suri said, “Continuous and consistent experiences are key to customer engagement. It is our endeavor to recognise every individual in context and keep them at the center of every interaction, regardless of touchpoint. Resulticks is a perfect fit from this perspective, given its omnichannel capabilities and ROI-focused approach. Together, we are looking forward to delight our customers with seamless, unique journeys that will form the foundation of long and lasting relationships.”
UTI MF has been off to a fast start with Resulticks, having completed initial implementation, data integration, and commencement of communications across more than three channels within just eight weeks of coming on board. The yearend will see the next phase of roll-out, covering additional channels and AI-powered, automated campaigns.
Resulticks CEO and co-founder Redickaa Subrammanian said, “These are exciting times, and we are thrilled to be working with a long-standing player in the financial services industry such as UTI MF. The cornerstone of all our engagements has been about facilitating individualized interactions with diverse audience that in turn fuel the organization’s growth through a data-driven, outcomes-based strategy. Resulticks’ AI-powered, real-time communication capabilities, as well as our dedicated team of experts and technologists, combine to make us more than ready to meet these needs.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
