AD Agencies
USV – Sebamed appoints The Womb as strategy & creative partners
USV – Sebamed has appointed The Womb to handle its strategy and creative duties without the conventional multi-agency pitch. The agency will be responsible for building a new strategic platform for Sebamed, and communication of its entire portfolio.
Sebamed India & USV FMCG business country head Shashi Ranjan said, “Sebamed as a brand has the potential to create a paradigm shift in Skin & Haircare through its unique pH5.5 advantage. We are looking at behavioral change from consumers to challenge their existing choices and choose right options basis verifiable facts. As the Brand has tremendous potential to disrupt the category, we needed a partner who can do complete justice to our aspirations. The Womb, with their passion for nurturing and building challenger brands and cultural approaches to taking brands to market, was a very natural choice. We are looking forward to a great partnership.”
The Womb founding partner Navin Talreja said, “We are a challenger brand ourselves so are always excited with the opportunity to work a brand that is one too. And when it is one with as much substantivity as Sebamed, you know that the fight with the market leader will be interesting, to say the least. We look forward to building the business for Sebamed in India. We look forward to this journey with great excitement. Special mention to all at Sebamed who reposed their faith and trust in The Womb by awarding us the brand without a pitch.”
The Womb founding partner Kawal Shoor added, "All Sebamed products sold in India are imported from Germany. Are made in Germany. That means they're not just built without compromise but have a valid rationale for being considered premium when picked up from Indian shelves. Every Sebamed product is conceptualised and manufactured with science and honesty at its heart and is for everyone, but because of its high price, a big part of strategy building will be to answer 'who will buy it', 'from where will she buy it', 'why will she prefer it over others', and 'how will she continue to buy it'. New opportunities have opened up due to certain issues that a leader brand is facing in baby care, and we're excited to help a deserving brand like Sebamed take center stage in Indian minds."
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
