AD Agencies
USV – Sebamed appoints The Womb as strategy & creative partners
USV – Sebamed has appointed The Womb to handle its strategy and creative duties without the conventional multi-agency pitch. The agency will be responsible for building a new strategic platform for Sebamed, and communication of its entire portfolio.
Sebamed India & USV FMCG business country head Shashi Ranjan said, “Sebamed as a brand has the potential to create a paradigm shift in Skin & Haircare through its unique pH5.5 advantage. We are looking at behavioral change from consumers to challenge their existing choices and choose right options basis verifiable facts. As the Brand has tremendous potential to disrupt the category, we needed a partner who can do complete justice to our aspirations. The Womb, with their passion for nurturing and building challenger brands and cultural approaches to taking brands to market, was a very natural choice. We are looking forward to a great partnership.”
The Womb founding partner Navin Talreja said, “We are a challenger brand ourselves so are always excited with the opportunity to work a brand that is one too. And when it is one with as much substantivity as Sebamed, you know that the fight with the market leader will be interesting, to say the least. We look forward to building the business for Sebamed in India. We look forward to this journey with great excitement. Special mention to all at Sebamed who reposed their faith and trust in The Womb by awarding us the brand without a pitch.”
The Womb founding partner Kawal Shoor added, "All Sebamed products sold in India are imported from Germany. Are made in Germany. That means they're not just built without compromise but have a valid rationale for being considered premium when picked up from Indian shelves. Every Sebamed product is conceptualised and manufactured with science and honesty at its heart and is for everyone, but because of its high price, a big part of strategy building will be to answer 'who will buy it', 'from where will she buy it', 'why will she prefer it over others', and 'how will she continue to buy it'. New opportunities have opened up due to certain issues that a leader brand is facing in baby care, and we're excited to help a deserving brand like Sebamed take center stage in Indian minds."
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
