MAM
‘Use your own apocalypse to find a solution:’ Alan Mosely
GOA: Star India’s knowledge seminar on the third day of 10th edition of Goafest saw 180 Amsterdam chief creative officer and president Alan Mosely delivering a key note.
He started the keynote by stating an innocuous example at his work place. For the breakfast meeting in his office, a bowl of croissant was always kept on the table. Though the meeting would be fruitful, no one would touch the croissants. The phenomenon went on for weeks after which the top level executives ordered for modification, the croissants were garnished, reflavoured, elegant plates were used but nothing changed. One morning an intern entered the conference room with a knife and cut all the croissant into half and the scenario changed ever since.
“No one in a meeting wanted to eat like a pig, they didn’t have a problem with the taste but here the issue was size. The moment the size was reduced? the scenario changed. So if you tackle a problem in an obvious way you will never succeed,” he says.
That experience lead to a perception, which is the contemporary formula of the company – “Whenever you get into trouble keep going. Do a 180 degree turn. Turn the situation halfway around. Don’t look for the secure solution. Don’t pull back from the passion. Turn it on full force and that’s how we become 180 Amsterdam,” he adds.
In today’s world, facing a problem is emerging as an endangered species. Everyone either wants to run away from the problem or gives up the moment it arrives. “Facing a problem with force is the way forward. By running away from it we won’t achieve anything. We have to immerse ourselves in the product and come out with a solution,” asserts Mosely.
“We should know how to find better solutions and change human behavior whenever needed. If we take the example of Apple, the company was just days away from bankruptcy. It was a brand in apocalypse and it needed to change the perspective. The Think Differently campaign rejuvenated the brand and entire game changed thereafter. So we should use our apocalypse for a solution,” he adds.
Speaking on his interest in the Indian market, Mosely says, “India is a fantastic nation. The entire world is looking towards India. The country has a new government, which is encouraging businesses. Whenever we get an opportunity to invade into India and be a part of the great nation we will. However though, there are no such plans in the near future.”
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
