Brands
urSoulMantra launches its curated wellness product line
Mumbai: urSoulMantra, a leading advocate for balanced living, recently soft-launched its curated wellness product line. Designed to elevate lifestyles and nurture well-being, these offerings are poised to revolutionise the way individuals experience relaxation and self-care in the comfort of their own homes. Their purpose is to provide you with a sanctuary where you can nourish all aspects of your being. Every element of urSoulMantra is crafted to help you embrace a life of balance, and harmony.
urSoulMantra’s mission is to provide individuals with the tools and products they need to create their own Zen living space, transform their homes into self-care sanctuaries, and detox while enjoying the benefits of their carefully curated herbal tea collection.
Founded by Manas Jaiswal, an IIM & NIT graduate, a seasoned business leader and holistic wellness advocate, urSoulMantra began as Manas’ passion project five years ago. It started by offering Zen and nature-inspired products to the Delhi NCR community. Over time, the brand’s reach expanded globally, garnering a community of over 100,000 Zen Living enthusiasts on Facebook, with customers hailing from countries such as Australia, the UK, USA, and Korea
urSoulMantra’s holistic wellness product line is a manifestation of their commitment to enhancing the quality of life. Whether you seek to transform your living spaces into serene retreats, indulge in spa-inspired self-care, or experience the healing properties of herbal detox teas, their carefully curated offerings cater to every aspect of your well-being. urSoulMantra soft-launched the exquisitely curated product line from their collection of transformative wellness product:
Zen living section: Mind Mantra Immerse yourself in tranquility with products designed to transform your home into a Zen retreat.
Self-care sanctuary: Body Mantra: Indulge in premium spa-inspired products that are crafted to pamper and revitalize, providing a holistic approach to self-care that goes beyond the surface.
Herbal tea collection: Harmony Infusions: Experience wellness from the inside out with our meticulously crafted herbal teas.
urSoulMantra founder & CEO Manas Jaiswal shared his vision: “We believe in the power of relaxation, revitalization, and restoration. Our products are more than just offerings; they are tools for individuals to create their own sanctuary of well-being. With urSoulMantra, we aim to guide people towards a more fulfilled and balanced life.”
Brands
Philips Avent appoints Yami Gautam Dhar as brand ambassador
New campaign urges parents to choose science-backed sterilization over traditional boiling.
MUMBAI: Indian parents have long believed that boiling baby bottles keeps germs at bay, but Philips Avent is gently suggesting it’s time to turn up the heat on that tradition with science. Philips has launched a new campaign highlighting the importance of sterilization in infant care, positioning its Philips Avent Sterilizer as a more effective solution than the age-old practice of boiling. The campaign, which also announces acclaimed actor and new mother Yami Gautam Dhar as the brand ambassador for Philips Avent in India, draws on a powerful cultural insight: the deep-rooted Indian tradition of protecting children from the evil eye (nazar).
The film cleverly connects familiar customs such as using salt, chillies, applying a black tika, or evil eye bracelets with modern parenting realities. While these traditions offer emotional comfort, the campaign gently points out that they may not be enough to protect against germs and infections. Backed by a recent survey, Philips claims the Avent Sterilizer delivers up to 2X better germ protection compared to boiling, along with fewer reported illness episodes among infants.
Philips Personal Health, Country Head Shukla said many parents still rely on boiling without realising the difference in effectiveness. “Our survey findings indicate fewer reported infant illness episodes in homes using the Philips Avent Sterilizer. With this campaign, we want to empower parents with knowledge and solutions that combine science with care,” he noted.
Welcoming Yami Gautam Dhar, Shukla added that as a new mother herself, she brings authenticity and relatability to the message, balancing trusted traditions with informed choices.
Yami Gautam Dhar said motherhood makes every decision feel significant. “Learning about proper sterilization was an important part of my journey. The Philips Avent Sterilizer offers up to 2x better germ protection compared to boiling, making everyday baby care safer and easier. I’m proud to partner with a brand that supports parents in making informed choices.”
The Philips Avent Sterilizer is available across leading e-commerce and quick commerce platforms including Amazon and Firstcry, major baby care retailers, and select electronics stores across India.
In a country where protecting little ones is both a cultural duty and a daily ritual, Philips Avent is serving up a modern twist: keep the love, add the science because when it comes to germs, a little extra protection can go a long way.
