MAM
Urban Ladder expands its talent pool, acqui-hires BuynBrag team
MUMBAI: Urban Ladder, the online furniture company has acqui-hired the BuyNBrag team. BuynBrag co-founder Prithvi Raj Tejavath along with key team members has joined Urban Ladder as VP – home decor in an effort to strengthen and increase the talent pool of the online furniture company.
Urban Ladder was launched in July 2012 with the vision of making a million Indian homes beautiful. So far, the company has remained focused on the furniture category and its closely curated furniture range has become synonymous with world class designs and impeccable quality.
“Over the last two years, we have been able to do very interesting work in the furniture space and we are delighted with the feedback we have received from our customers. While we will continue to provide our customers with best in class furniture, we feel now is the right time to add a wider home décor range to our catalogue. We are happy to have Prithvi and the BuynBrag team joining us to work their magic in the home décor category,” said Urban Ladder CEO and co-founder Ashish Goel.
BuynBrag was launched in 2012 and is known for its contemporary design and extensive decor and furnishings range.
Tejavath said, “Urban Ladder has made a huge impact in the furniture category and has created a niche for itself. My team from BuynBrag and I look forward to contributing our expertise in the home decor segment for Urban Ladder. The amalgamation of the teams will lead to producing the best in the home décor space in the times to come.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
