MAM
Upstox onboards Harish Narayanan as chief growth officer
Mumbai: Investment platform Upstox has announced the addition of three senior executives to its leadership team. The company has appointed former Myntra CMO Harish Narayanan as chief growth officer, Saurabh Agarwal as vice president – new initiatives, and Jayant Chauhan as senior vice president – finance.
“It gives us great pleasure to welcome Harish, Saurabh, and Jayant to Upstox’s leadership team,” said Upstox co-founder and CEO Ravi Kumar. “They bring with them immense experience and expertise. I’m confident that with them onboard, we will succeed in our endeavor to take Upstox’s products and services to the next level and fulfill our drive of encouraging equity participation across the nation.”
Harish Narayanan will be responsible for driving full-funnel business growth, marketing, operational excellence, and strategic collaborations. Prior to joining Upstox, Narayanan served as the chief marketing officer at Myntra for almost three years before stepping down from the e-commerce marketplace in November 2021. He was responsible for all aspects of marketing and was also leading the brand solutions and creative teams as part of his responsibilities at Myntra.
MAM
Spykar launches Ikemen denim line with Vidyut Jammwal
‘Stay Hip, Stay Loose’ campaign taps Gen Z shift to relaxed fits.
MUMBAI: Tight is out, loose is in and denim just got a whole lot more comfortable. Spykar has unveiled its latest denim fit, Ikemen, with a pan-India campaign fronted by Vidyut Jammwal, betting big on the growing appetite for relaxed, expressive silhouettes among younger consumers. The launch arrives as fashion cycles swing firmly back to 90s-inspired baggy fits, with Gen Z and Gen Alpha audiences increasingly favouring comfort-led, gender-neutral styles over restrictive tailoring. Spykar’s Ikemen positions itself squarely within this shift, offering a looser, more fluid silhouette designed to reflect evolving ideas of individuality and everyday wear.
At the centre of the rollout is the ‘Stay Hip, Stay Loose’ campaign, which leans into both cultural and stylistic cues. “Hip” signals a trend-aware, youth-driven mindset, while “Loose” underscores ease, movement and a more relaxed relationship with fashion, an idea that resonates with a generation less interested in fitting in and more focused on standing out on their own terms.
Jammwal’s presence adds a distinct edge to the campaign. Known for his agility and action-driven screen persona, he embodies the brand’s pitch of effortless confidence and unrestricted style positioning comfort not as a compromise, but as a statement.
Spykar’s CEO and Co-founder Sanjay Vakharia framed the launch as a response to a visible consumer shift. The move, he indicated, is not just about introducing a new fit, but about aligning with changing style codes where versatility, ease and self-expression take precedence over rigid fashion norms.
The campaign will roll out across multiple platforms, including digital films, social media storytelling and curated style edits, as the brand looks to push Ikemen into mainstream fashion conversations. With seasonal look guides, trend-led content and ongoing engagement, Spykar is aiming to turn a silhouette into a cultural signal.
In a market where denim has long been defined by slim and skinny fits, Ikemen marks a deliberate pivot, one that mirrors a broader industry recalibration. As wardrobes loosen up, brands are discovering that the real fit consumers are chasing is not just about size, but about freedom.
