Brands
upGrad onboards Myleeta AgaWilliams as CEO – International
Mumbai: EdTech company, upGrad has announced the appointment of Myleeta AgaWilliams as CEO-International to spearhead growth across the APAC, EMEA and US regions. She assumed office in August this year.
With over two decades of experience in global and digital businesses, Myleeta will be responsible for managing end-to-end international operations and creating region-specific product pipelines, thereby driving high-impact revenue and profitability results.
Myleeta AgaWilliams will be leveraging her experience in scaling businesses through strategic interventions across content and global distribution for broadcast and streaming media. She will engage with managerial teams based in multiple geographies to align short-term and long-term business objectives for accelerating profitability.
Previously, she has managed diverse product portfolios and led marketing and sales teams across geographies at Netflix, BBC Studios, Discovery, and UTV, amongst others.
Commenting on the appointment, upGrad co-founder & MD Mayank Kumar said, “We are at such a high point of our international expansion that we require a leader who has seen these markets evolve to make sound business decisions. Myleeta comes with a strong entrepreneurial mindset and cultural intellect that will augment our operations across existing and upcoming markets.”
“While we are leading the higher education space in India and have penetrated successfully across SE Asia, we felt it’s the right time to go aggressive with other geographies, which will require strategic linear and non-linear movements to support the growth. Myleeta, who has built and scaled operations across niche markets including Asia, will continue to accelerate our ambition of becoming a global leader within the LifeLongLearning segment,” Kumar added.
“Taking the hugely successful online learning portfolio that upGrad has pioneered to transform the lives and careers of learners across the globe is a fantastic opportunity,” said Myleeta while talking about her new role at upGrad.
“In this next stage of growth, we will be looking at each of the markets in which we have ambitions to achieve scale and apply a nuanced and focused strategy, leveraging my past experience and deep knowledge of digital consumption habits. I am thrilled to be joining Ronnie, Mayank, Phalgun, and the leadership team at this exciting phase of high growth,” she concluded.
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
