MAM
upGrad names Shreyas Shevade as Head of Creative & Content Marketing for India
Mumbai: Higher ed-tech start-up upGrad on Thursday announced the appointment of Shreyas Shevade as the head of creative and content marketing. Shreyas’s role will be to integrate upGrad’s brand messaging across traditional and new media.
An award-winning creative professional, Shevade brings with him over 11 years of experience in integrated advertising, digital marketing, PR, and relationship marketing. He has previously worked with leading and multi-national agencies such as MRM//McCann, Edelman, Contract Advertising, Rediffusion Y&R, and Grey Worldwide.
Through the course of his career, Shevade has crafted clutter-breaking campaigns for brands like Volkswagen, Durex, Surf Excel, Dove, Bajaj Allianz, and IndiaFirst Life Insurance, which have won several national and international awards.
On welcoming Shreyas to his new role, upGrad, CEO-India, Arjun Mohan said, “Smartly-crafted branded content and storytelling skills have the potential to connect with audiences at an emotional level. Shreyas’s rich marketing experience and cultural inclination will help us strengthen our brand presence across the country. We are thrilled to welcome Shreyas to the upGrad family.”
Talking about his new role, Shevade, said, “Edtech is at an interesting juncture of revolutionising education, changing the norms of how, where, when, and who it is made accessible to, and upGrad is at the helm of this revolution. The fact that upGrad’s philosophy of Lifelong Learning matches my own, and that I get to work closely with entrepreneurs I’ve admired from afar, is what I’m pumped about the most.”
Inclined to the tradition of imparting knowledge and education even outside of work, Shreyas gives guest lectures at Mudra Institute of Communications, Ahmedabad. He also works with home-grown businesses within his networks, to guide and mentor them in their marketing initiatives, said the company in a statement.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
