Brands
Upen Patel and Leah Weller in Coeur Campaign
MUMBAI: Actor Upen Patel has not only been voted as the sexiest man in Asian but also has modeled for well known brands like Versace, Hugo Boss, Tommy Hilfiger, Savile Row and Paul Smith. The actor has been seen in hit Bollywood films like 36 China Town, Ajab Prem Ki Ghazab Kahani, etc and is making his debut down south with Shankar’s megabudget film Ai with Shankar and Amy Jackson.
The good looking Patel boy recently shot for Coeur’s 2014 Spring/Summer campaign where the actor cum model can be seen alongside the stunning Leah Weller, daughter of rockstar Paul Weller. Patel and Weller look fabulous together and the campaign is already attracting attention given the appearance of Leah working the androgynous look to perfection.
Stripes and metallics dominate the range by international designer Peter Jeun Ho Tsang. He was inspired by British tailoring and Asian fabrics which together have produced this fusion line.
Looks like 2014 is off to a great start for Upen!
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
