MAM
UP Yoddhas brings on board Asclepius as Associate Sponsor for PKL Season 10
Mumbai: UP Yoddhas – the GMR group owned franchise competing in Pro Kabaddi League (PKL) announced their partnership with Asclepius, a provider of health, beauty and wellness products as associate sponsor. This partnership marks Asclepius’ first foray into the dynamic world of kabaddi, reflecting their commitment to support indigenous sports and promote athletic excellence.
Under the ownership of GMR Group, UP Yoddhas made an impactful debut in the Pro Kabaddi League during the fifth season in 2017. Ever since, the team has continued to impress fans with their flamboyant yet result-oriented gameplay, all throughout having earned the reputation of being one of the most consistent teams in the Pro Kabaddi League universe. Since their inception in 2017, UP Yoddhas have always made their way to the play-offs and this season they have kicked off their campaign in an equally impressive manner with their eyes set on the trophy. The Yoddhas, currently at the third position in the points table, are basking under the glory of two back-to-back wins against Haryana Steelers and Telugu Titans, and will now face Bengaluru Bulls in their next clash on 11 December 2023.
GMR League Games CEO PKSV Sagar commented on the partnership, “We are delighted to welcome Asclepius as the new sponsor of the UP Yoddhas. Their commitment to supporting sports and promoting a healthy lifestyle aligns perfectly with our team’s values. We are confident that this partnership will be mutually beneficial and bring great value to our fans.”
Asclepius MD and CEO Sanjeev Kumar said, “We are thrilled to partner with the UP Yoddhas, a team known for its excellence and dedication to the sport,” said “Kabaddi is a rapidly growing sport with a passionate fan base, and we believe this partnership will allow us to connect with audiences throughout India and beyond. We are excited to support the Yoddhas in their vision of supporting indigenous sports in the country.”
The collaboration will see the Asclepius logo prominently displayed on the UP Yoddhas jerseys, training kits, and other team merchandises. Additionally, Asclepius will be integrated into the team’s marketing campaigns, further amplifying the brand’s visibility and engagement with kabaddi fans.
With a shared passion for sportsmanship and athletic achievement, Asclepius and the UP Yoddhas look forward to a successful partnership that will benefit both parties and contribute to the further development and popularity of kabaddi.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
