MAM
Uninor appoints Storyboard Brandcom as its OOH media AoR
Mumbai: Mobile telecom company Uninor, a part of Telenor Group, has appointed Storyboard Brandcom, a division of Milestone Brandcom Group, as its out-of-home media agency of record (AoR).
Storyboard Brandcom won the account following a multi-agency pitch that was conducted in October 2012. It saw participation of agencies such as Bates Wallstreet, Madison Outdoor Media Solutions and Kinetic (WPP‘s OOH wing).
DDB MudraMax is the incumbent agency.
Milestone Brandcom Group founder and managing director Nabendu Bhattacharyya said, “This is a significant business win for the Group, and I am delighted to win this emerging brand. We are happy to partner Uninor in establishing itself as the ‘value for money‘ brand for the mid-crust Indian youth.”
Uninor chief sales officer Sharad Mehrotra said, “Storyboard Brandcom, exhibited better local insights into the needs of a challenger brand and for Uninor, OOH has always played a critical role in establishing the brand as the ‘best in voice‘ at the local level. Storyboard Brandcom‘s out of the box innovation and low cost mass market ideas differentiated them.”
Brands
Mahindra reopens bookings for BE 6 Batman Edition
Limited rerun for sold-out 999-unit Dark Knight-inspired SUV starts 10 March 2026.
MUMBAI: Mahindra just summoned the Bat-signal for a second swing because when 999 Dark Knight SUVs vanish in 135 seconds, even Gotham knows demand never sleeps. Mahindra Electric has reopened bookings for the BE 6 Batman Edition, the world’s first commercially available Batman-themed SUV, following overwhelming fan demand after the original 999 units sold out in just 135 seconds. Created in association with Warner Bros. Discovery Global Consumer Products and inspired by Christopher Nolan’s The Dark Knight Trilogy, the collector’s edition is based on the top-spec Pack Three 79 kWh variant.
Bookings for the limited rerun open on 6 March 2026 via mahindraelectricsuv.com for preference registration, with actual bookings commencing on 10 March 2026 at 11:00 am for one day only. Deliveries begin on 10 April 2026. To reward loyalty, priority delivery will be given to bookings referred by existing BE 6 Batman Edition owners.
The edition features an aggressive satin black finish with custom Batman decals on front doors, R20 alloy wheels, Alchemy Gold-painted suspension and brake callipers, and the iconic Bat emblem prominently placed on hub caps, quarter panels, rear bumper, windows, rear windshield and infinity roof. Interior highlights include a brushed Alchemy Gold Batman Edition plaque, charcoal leather with gold sepia stitching, embossed Bat emblems on seats and buttons, pinstripe graphics, custom key fob, welcome animation, and Batman-inspired exterior engine sounds.
The original allocation of 999 units remains the founding chapter; this follow-up creates a second, limited opportunity for fans who missed the initial window.
In a world where superheroes rarely get sequels this fast, Mahindra is proving that when Batman meets battery power, the waitlist becomes legendary and the second chance arrives quicker than a Batarang.
