MAM
Uninor appoints Storyboard Brandcom as its OOH media AoR
Mumbai: Mobile telecom company Uninor, a part of Telenor Group, has appointed Storyboard Brandcom, a division of Milestone Brandcom Group, as its out-of-home media agency of record (AoR).
Storyboard Brandcom won the account following a multi-agency pitch that was conducted in October 2012. It saw participation of agencies such as Bates Wallstreet, Madison Outdoor Media Solutions and Kinetic (WPP‘s OOH wing).
DDB MudraMax is the incumbent agency.
Milestone Brandcom Group founder and managing director Nabendu Bhattacharyya said, “This is a significant business win for the Group, and I am delighted to win this emerging brand. We are happy to partner Uninor in establishing itself as the ‘value for money‘ brand for the mid-crust Indian youth.”
Uninor chief sales officer Sharad Mehrotra said, “Storyboard Brandcom, exhibited better local insights into the needs of a challenger brand and for Uninor, OOH has always played a critical role in establishing the brand as the ‘best in voice‘ at the local level. Storyboard Brandcom‘s out of the box innovation and low cost mass market ideas differentiated them.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
