MAM
Unicef TVCs in Karnataka emphasise polio menace
MUMBAI: The crucial deciding match against polio has to be won. That was the message that spin bowler Anil Kumble had during a conference organised by Unicef in Karnataka.
He was trying to create awareness about 9 May which is the sub-national immunisation day (Snid) for the states of Karnataka, Andhra Pradesh and Assam.
Unicef has come out with a new round of Polio Eradication Television Messages which have been made in Kannada and Telugu. They feature Dr. Rajkumar and star Chiranjeevi. At the meeting Kumble urged parents, health workers and all polio eradication partners to ensure that all children under five years received their polio drops on.
He added, “Considering that 36 polio cases had cropped up suddenly in Karnataka last year, it is no small achievement to have restricted them to a single case so far this year. This brightens up our hopes for complete eradication in the state soon enough”.
Polio had stuck South India after a gap of two years last year with 36 cases reported in Karnataka and 21 cases in Andhra Pradesh. The partnership between cricketers and the polio eradication program in India had kicked off in Mumbai last year. Cricketers came forward to assist the government in bowling out polio.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
