Brands
UNICEF Goodwill Ambassador Priyanka Chopra bats for adolescent anaemia patients
NEW DELHI: UNICEF has released a short film in which its Goodwill Ambassador Priyanka Chopra and others emphasised the importance of stepping up the fight against adolescent anaemia, regarded as a major health problem among adolescents in developing countries including India.
In the film released on the occasion of World Youth Day, Chopra said, “One out of two young girls and one out of three young boys in India are anaemic. Anaemia is a serious health problem not only in rural but also in the urban areas. Anaemia can be prevented by taking iron-rich diet, Iron and Folic Acid (IFA) tablets once a week and deworming tablets every six months. It is really that simple.”
The film highlights the importance of the Government’s Weekly Iron and Folic Acid Supplementation (WIFS) programme for adolescents launched in 2012 to reduce severity and prevalence of nutritional anaemia in adolescents between 15 and 19 years. Several medical personnel also spoke about the problem of anaemia along with Chopra.
As many as 56 per cent girls and 30 per cent boys in this age group in India are anaemic, according to the National Family Health Survey (NFHS) 3 data. This group comprises one-fourth of India’s population and is a key driver of its future economic growth.
Research shows that after the first year of life, adolescence is the second highest growth spurt period. Adolescents, if given the right nutrition, gain up to 50 per cent of their adult weight, more than 20 per cent of their adult height, and 50 per cent of their adult bone mass during this period.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
