MAM
UnFoldMart wins Utopia Choice’s integrated mandate with Prohed
Mumbai: UnFoldMart, a leading full-service advertising agency in Gurugram, proudly announces its latest triumph – securing the integrated mandate for Utopia Choice, the prestigious brand specialising in eco-friendly wooden kitchen accessories. This mandate, which includes social media strategy, digital communication and influencer marketing, signifies a milestone in UnFoldMart’s journey, highlighting its prowess in crafting compelling digital narratives.
Utopia Choice is a premium kitchenware brand which aims to elevate people’s dining experience with its elegant and high-end kitchen accessories, serving trays and platters crafted in seasoned exquisite woods. UnFoldMart oversees Utopia Choice’s social media strategy, digital communication, and influencer marketing. The agency’s innovative approach and creative excellence are expected to elevate Utopia Choice’s brand presence and engage with its audience meaningfully.
Earning the mandate for Utopia Choice is a notable achievement for our UnFoldMart team. We are equipped and eager to inject new dynamism into Utopia Choice’s digital identity, spotlighting their commitment to sustainability and superior quality. We eagerly await a productive partnership that will foster growth and effectively engage with the brand’s audience,” expressed UnFoldMart founder Abhishek Garg.
In addition to UnFoldMart’s role, the mandate includes a strategic partnership with Prohed, a renowned firm specialising in performance marketing and SEO. Prohed, led by its founder, Pulkit Dubey, will apply its expertise to enhance Utopia Choice’s online visibility and searchability.
“The collaboration between UnFoldMart’s creative vision and Prohed’s technical expertise represents a robust combination for Utopia Choice,” stated Prohed founder Pulkit Dubey. “Our focus will be on leveraging cutting-edge SEO and performance marketing strategies to ensure Utopia Choice stands out in a competitive digital landscape.”
With its unique range of sustainable kitchenware, Utopia Choice aims to strengthen its digital footprint through this collaboration. The combined efforts of UnFoldMart and Prohed are set to propel the brand to new heights, focusing on building a strong online community and enhancing customer engagement.
“Cementing a major milestone in our digital evolution, our collaboration with UnFoldMart and Prohed aligns seamlessly with our objective to deepen customer relationships and extend our market footprint,” stated Utopia Choice founder Bhakti.
The agencies are poised to create a dynamic and impactful digital strategy that aligns with Utopia Choice’s ethos and market objectives.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
