MAM
UnFoldMart wins Utopia Choice’s integrated mandate with Prohed
Mumbai: UnFoldMart, a leading full-service advertising agency in Gurugram, proudly announces its latest triumph – securing the integrated mandate for Utopia Choice, the prestigious brand specialising in eco-friendly wooden kitchen accessories. This mandate, which includes social media strategy, digital communication and influencer marketing, signifies a milestone in UnFoldMart’s journey, highlighting its prowess in crafting compelling digital narratives.
Utopia Choice is a premium kitchenware brand which aims to elevate people’s dining experience with its elegant and high-end kitchen accessories, serving trays and platters crafted in seasoned exquisite woods. UnFoldMart oversees Utopia Choice’s social media strategy, digital communication, and influencer marketing. The agency’s innovative approach and creative excellence are expected to elevate Utopia Choice’s brand presence and engage with its audience meaningfully.
Earning the mandate for Utopia Choice is a notable achievement for our UnFoldMart team. We are equipped and eager to inject new dynamism into Utopia Choice’s digital identity, spotlighting their commitment to sustainability and superior quality. We eagerly await a productive partnership that will foster growth and effectively engage with the brand’s audience,” expressed UnFoldMart founder Abhishek Garg.
In addition to UnFoldMart’s role, the mandate includes a strategic partnership with Prohed, a renowned firm specialising in performance marketing and SEO. Prohed, led by its founder, Pulkit Dubey, will apply its expertise to enhance Utopia Choice’s online visibility and searchability.
“The collaboration between UnFoldMart’s creative vision and Prohed’s technical expertise represents a robust combination for Utopia Choice,” stated Prohed founder Pulkit Dubey. “Our focus will be on leveraging cutting-edge SEO and performance marketing strategies to ensure Utopia Choice stands out in a competitive digital landscape.”
With its unique range of sustainable kitchenware, Utopia Choice aims to strengthen its digital footprint through this collaboration. The combined efforts of UnFoldMart and Prohed are set to propel the brand to new heights, focusing on building a strong online community and enhancing customer engagement.
“Cementing a major milestone in our digital evolution, our collaboration with UnFoldMart and Prohed aligns seamlessly with our objective to deepen customer relationships and extend our market footprint,” stated Utopia Choice founder Bhakti.
The agencies are poised to create a dynamic and impactful digital strategy that aligns with Utopia Choice’s ethos and market objectives.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
