MAM
UnErase Poetry Qyuki Shaadi will question marriage norms
MUMBAI: In Qyuki’s endeavor to encourage unique talent, it’s latest association with Unerase Poetry’s young writer, poet and performer Aranya Johar is true to the cause.
The campaign in association with the World’s No. 1 Matchmaking Service Shaadi.com is an expression of a girl’s struggle with the societal norms and conventions about body, shape and complexion.
In just 2 minutes, the poem portrays gamut of feelings and emotions on how girls are burdened with stereotypical notions on their body type and skin tone. Although the poem is penned and recited by a girl, it fairly balances the judgments framed about boys and men as well.
Aranya started her poetic journey at the tender age of 11 and her piece ‘A Brown Girl’s Guide to Gender’ hit a staggering 1 million views within two days of its upload and is currently over 30 million and counting. This time through “A Brown Girl’s Guide to Beauty” Aranya strives to speak aloud about the set norms by the media and the society.
An innovative initiative started by standup comedian and poet Simar Singh, UnErase Poetry is a bilingual medium that creates and promotes spoken word poetry. The digital creators are at the forefront of bringing about a change in the society about the regressive concepts such as taboos on menstruation, human trafficking, marital rape and many such relevant and important subjects.
Sharing his thoughts, Simar Singh said “This campaign is an effort to bring awareness of how skin tone of a girl shouldn’t be a parameter to marry her. Aranya has done remarkable work with her poem. We have the befitting partners with Shaadi.com and with Qyuki Digital being the platform, we are rest assured for it to reach out to its audience.”
Sagar Gokhale, the content head, expressed “Qyuki has always stood for change and we are glad to be associated with such a unique talent as Aranya’s. Her poetic form has formed a bond with viewers and we want to strengthen it. We are glad to showcase the power of such an impressive talent.
According to CEO Gourav Rakshit, Shaadi.com, “The bias against complexion and body type is something that exists within our society at large. While eliminating this mindset is a long way off, this is our first step to help people look beyond and really get to know a person before making their decision. It’s only fair to give finding love a fair chance!”
Brands
Atomberg unveils AC rotary compressor technology at Acrex 2026
Move marks entry into Hvac components with India built solution
MUMBAI: Atomberg Technologies has unveiled a new air conditioner rotary compressor technology at Acrex India 2026, signalling the company’s entry into the Hvac components space and expanding its engineering capabilities beyond consumer appliances.
The compressor has been developed by the company’s B2B engineering arm, Atomberg Innovation Private Limited, which focuses on building engineering solutions for the consumer durables and Hvac ecosystem.
Designed and manufactured in India, the rotary compressor is built for 1.5 tonne air conditioners and integrates high efficiency motor technology with improved noise, vibration and harshness performance. The system also complies with Indian regulatory standards, positioning it as a locally developed alternative in a segment often reliant on imports.
The development marks Atomberg’s latest step in expanding its technology portfolio into Hvac component systems while continuing its push towards indigenous innovation in appliance engineering.
Atomberg Technologies founder and chief executive officer Manoj Meena, said the launch reflects the company’s evolution from appliance innovation to deeper engineering solutions. “Our journey began with reimagining everyday appliances through technologies such as BLDC motors. Today we are building advanced engineering solutions in India, including this AC rotary compressor, as we expand into the Hvac ecosystem,” he said.
Atomberg Innovation operates as an end to end original design manufacturing partner, developing solutions that include motor technologies, integrated drive systems, embedded control platforms and manufacturing capabilities. Its portfolio spans technologies such as air conditioning motors, motor drivers based on field oriented control algorithms, solar tracker motors and drone motors.
The company’s engineering infrastructure covers the full product lifecycle, from electronics design and digital twin modelling to testing and manufacturing through in house facilities such as SMT lines, motor assembly units and automated production systems. This integrated setup allows some products to move from concept to production in as little as three months.
By combining vertically integrated manufacturing with engineering led design, Atomberg aims to strengthen India’s capabilities in advanced appliance components while supporting the broader push for domestic technology development and reduced dependence on imports.
