MAM
Unacademy launches its first on-ground store in Delhi
Mumbai: Online learning platform Unacademy has announced the launch of the Unacademy Store – its first experience store in New Delhi. The on-ground store aims to extend the awareness of the platform’s offerings to learners, it said.
Unacademy has designed the store to serve as an offline touchpoint for learners who want to experience and browse through the various platform offerings. The store is conceptualised to help learners stay updated about their chosen career pathways and connect with like-minded people, according to the brand statement.
“On-ground counseling with experts and frequent meetings with top educators and several other elements will provide a holistic experience at the stores to expand their knowledge about their chosen goals. Students can purchase subscriptions at the store for any chosen goals after counseling and browsing through the content offering,” it added.
In the next phase of the initiative, the company has plans to establish similar touchpoints across the country starting with Kota, Jaipur, and Lucknow.
“The journey which started with a Youtube channel to democratise high-quality knowledge for everyone is taking a new shape with our Unacademy Stores today. With these stores, we are taking a step forward towards creating a community of like-minded learners,” commented Unacademy Group co-founder and CEO Gaurav Munjal. “We hope these experiential stores with expert and educator connects, libraries, classrooms, and much more will help Learners gain significant insights into their chosen career paths.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
