MAM
Unacademy launches its first on-ground store in Delhi
Mumbai: Online learning platform Unacademy has announced the launch of the Unacademy Store – its first experience store in New Delhi. The on-ground store aims to extend the awareness of the platform’s offerings to learners, it said.
Unacademy has designed the store to serve as an offline touchpoint for learners who want to experience and browse through the various platform offerings. The store is conceptualised to help learners stay updated about their chosen career pathways and connect with like-minded people, according to the brand statement.
“On-ground counseling with experts and frequent meetings with top educators and several other elements will provide a holistic experience at the stores to expand their knowledge about their chosen goals. Students can purchase subscriptions at the store for any chosen goals after counseling and browsing through the content offering,” it added.
In the next phase of the initiative, the company has plans to establish similar touchpoints across the country starting with Kota, Jaipur, and Lucknow.
“The journey which started with a Youtube channel to democratise high-quality knowledge for everyone is taking a new shape with our Unacademy Stores today. With these stores, we are taking a step forward towards creating a community of like-minded learners,” commented Unacademy Group co-founder and CEO Gaurav Munjal. “We hope these experiential stores with expert and educator connects, libraries, classrooms, and much more will help Learners gain significant insights into their chosen career paths.”
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
