MAM
Unacademy launches 360-degree campaign ‘Let’s Crack It’
MUMBAI: Education technology firm Unacademy launched a 360-degree campaign titled ‘Let’s Crack It’. The OOH duties to propagate the communication was handled by OMI, the Outdoor Agency arm of Laqshya Media Ltd.
Unacademy endeavours to connect learners to educators and help the former prepare for over 30 different entrance examinations across disciplines. It is beautifully addressing the dire need of delivering quality education to all. It is serving as a one-stop solution for all education needs.
OMI carved a 13-city plan for them with a sole objective of highlighting their brand communication 'Lets Crack It'. A very simple message delivered to the right audiences and using the right medium does the trick. Impactful billboards carefully handpicked in cities like Delhi, Bengaluru, Kolkata, Pune, Hyderabad, Ahmedabad, Cochin, Jaipur, Indore, Kota, Lucknow, Patna and Bhubaneshwar along with all unmissable media assets catering to the college-goers.
Laqshya Media, OMI COO Naresh Bhandari commented "Unacademy is a very noble concept connecting learners to educators instantly. Their campaign stands for this value and the belief that they are part of this journey with the students. The messaging ‘Let’s Crack It' beautifully stresses the word ‘Let’s’ to assure this to every learner. We are extremely happy to have worked with them for this campaign. It was their first time on OOH and we had to ensure them the best of noticeability. Am glad the team could deliver the campaign’s much needed OTS. The creative looks great on OOH and the messaging is just apt for the outdoor scenario. The campaign buzz is around and a 3 – week duration would ensure that it stays with the TG for long."
Unacademy vice president marketing Karan Shroff, commented "We are extremely content with the OOH campaign executed by OMI for us. The visibility is great, and the media assets deployed by them are all catering to our TG. We are confident of having reached out to a million aspirants looking for quality education. ‘Let’s Crack It' is the heart of our campaign and we are ecstatic to reach and inspire our audience through a very effective mass medium like outdoor advertising.”
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
