MAM
Unacademy elevates Karan Shroff to partner
Mumbai: Learning platform Unacademy has elevated its chief marketing officer (CMO) Karan Shroff to the position of partner at the company. Shroff is the first partner named by Unacademy in recognition of his exemplary contribution in helping build Unacademy into an iconic brand, stated the company.
Making the announcement in an internal note, Unacademy Group, co-founder and CEO, Gaurav Munjal said a partner is a leader who emulates all the characteristics of a co-founder, and in that essence a partner is a co-founder of today.
In his most recent role, Shroff held the position of CMO since September 2020 at Unacademy. He was responsible for all marketing efforts including performance marketing, digital marketing, creative marketing, brand management, ATL campaigns, brand partnerships, media buying, consumer insights, and overall brand positioning. Shroff joined Unacademy in 2019 as vice president, marketing.
Prior to Unacademy, Shroff led brand marketing at Xiaomi India. He has won numerous accolades and has regularly been featured as a top marketer, including being named ‘CMO of the Year’ by World Asia Retail Congress in 2021.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
