Brands
Ugro Capital buys Profectus Capital in all-cash deal worth Rs 1,400 crore to boost MSME play
MUMBAI: Ugro Capital has pulled off a serious power play in India’s NBFC sector. The MSME-focused Datatech lender announced it would acquire 100 per cent of Profectus Capital in an all-cash deal worth Rs 1,400 crore. The transaction, funded through UGRO’s recently raised equity proceeds, is expected to add Rs 150 crore in annualised profits and Rs 115 crore in cost savings.
This strategic buyout adds immediate heft to Ugro’s balance sheet with a 29 per cent AUM spike and gives the lender a stronger foothold in high-yield emerging markets and school financing—the latter alone carrying a medium-term potential of Rs 2,000 crore. The deal also diversifies Ugro’s asset mix, leaning further into secured lending with zero incremental origination cost.
As part of the transaction, Ugro signed a share purchase agreement to acquire Profectus Capital Private Limited from its existing shareholders, making the company a wholly owned subsidiary. The acquisition is subject to customary approvals, including clearance from the RBI and shareholders.
“This strategically priced acquisition deploys our equity raise to achieve instant scale and Rs 115 crores cost savings and annualised incremental profitability of Rs 150 Crores thus boosting ROA by 0.6–0.7 per cent. Integrating Profectus’ school finance expertise unlocks Rs 2,000 Crores growth potential and strengthens our secured asset mix – accelerating our journey to become India’s largest MSME lender through enhanced emerging markets and embedded finance capabilities”, said Ugro Capital founder & MD Shachindra Nath.
Profectus Capital currently manages Rs 3,468 crore in assets across a seven-state footprint, supported by a 28-branch network and over 800 employees. Its gross NPA stands at 1.6 per cent, with a net NPA of 1.1 per cent.
Profectus Capital ED & CEO K.V. Srinivasan added, “The coming together of the two organisations would be beneficial owing to the synergies and complementarity of the businesses, which should result in greater operational efficiency and profitability for the business. We at Profectus, thank our investors for their unwavering commitment and support throughout our journey, which has helped us to establish a very strong process-oriented business with an excellent portfolio quality”.
Both companies will retain their existing operations and business strategies during the integration phase.
Incred Capital acted as the exclusive advisor to Ugro Capital, with SNG & Partners serving as legal counsel. Pricewaterhousecoopers Services LLP conducted the financial due diligence, while Legacy Growthpartners handled the tax due diligence.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
