MAM
UEFA, Warner sign long term licensing deal
MUMBAI: Warner Bros. Consumer Products (WBCP) has signed a long-term strategic licensing agreement with Union of European Football Association (Uefa).
The company has been appointed as Uefa’s exclusive worldwide licensing representative for Uefa Euro 2008. The Uefa European Football Championship will be held in Austria and Switzerland during the summer of 2008. As part of the agreement, WBCP also has the rights to the other competitions, which are part of the UEFA Eurotop programme. These are the Uefa European Under-21 Championships (2006, 2007, 2009); the Uefa Women’s European Championships (2009) and the Uefa European Futsal Championships (2007, 2009).
Uefa CEO Lars Christer Olsson says, “Uefa have renewed and extended the scope of their relationship with WBCP, so that together we can develop the contribution of licensing to the overall success of our National Team Competitions”.
The scope of this agreement will see WBCP manage the licensing programme to develop official licensed products and an expansive retail licensing operation. In addition WBCP will develop the mascot for UEFA EURO 2008, as well as the art programmes, which will support the licensing programme. WBCP will leverage its global commercial network and creative expertise to maximise the visibility of the official licensed products.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
